UM-Flint's official logo is the most visible, recognizable, and powerful carrier of the identity of the University of Michigan-Flint. With just a glance, it communicates our entire history, everything this institution stands for, all that sets it apart, and the full weight of our Michigan mission—our promise—to all we serve.
The contents of this tool kit flow from and strive to maximize the essence embodied in our maize and blue logo and the proud reputation it signifies.
In this tool kit, you’ll find guidelines to help you:
- Amplify the voice of the university
- Communicate key messages that support the brand
- Maintain a consistent visual brand across a range of communications
- Increase awareness of, and recognition for, our brand