Brand Pillars

The following are not intended to be used as taglines, slogans, or lines in a speech. Rather, they are meant to capture the distinct, differentiating drivers of UM-Flint’s brand identity.

  • Knowledge that matters to you ------------- LEARN
  • Experience in the world --------------------- WORK
  • A Michigan degree, a world-class value --- EARN
  • Diverse in true ways ------------------------- INCLUDE
  • All come together in Flint ------------------- COMMUNITY
  • Vibrantly grow your comfort zone ---------- LIFE

Brand Personality

These words capture the character of our brand and are meant to guide the voice, tone, and personality of all UM-Flint communications:

  • FUN
  • BOLD
  • SMART
  • DRIVEN
  • ENERGETIC
  • UNAPOLOGETIC