Our Brand Personality

These words capture the character of our brand and are meant to guide the voice, tone, and personality of our brand communications:

STRONG.
RESILIENT.
PURPOSEFUL.
DRIVEN.
ENERGETIC.

Our Brand Promise

This is the promise of our university’s brand to the constituents we serve:

The University of Michigan-Flint provides an excellent Michigan education with a unique perspective. As an integral part of Flint’s vibrant downtown, UM-Flint offers students the rare opportunity to use what they’re learning to solve problems and have an immediate, positive effect on the community and the lives of people who live here, as well as the world beyond.

We are proud of the community we call home, its history, and the remarkable accomplishments Flint has already achieved. As members of this community, we share its spirit of resilience, tenacity, and innovation, and actively seek students who embrace and confront challenges with creativity, courage, and compassion. Our students build on their diverse talents and passions to emerge with exceptional problem-solving skills, valuable career-related experiences, a broader understanding of complex issues that shape communities, and the ability to rise to any challenge.

With these qualities and experiences, our students are singularly prepared to put their outstanding University of Michigan degrees to work.