Ideas Into Action

There were two main goals for UM-Flint's partnership with higher education marketing research firm Maguire and Associates:

  1. determine if UM-Flint's brand promise remains authentic, appealing, and relevant to our key audiences 
  2. develop more specific and more powerful messaging based on that brand promise.

With our brand promise comfirmed, messaging more focused, and a visual identity framework better aligned with Ann Arbor's, UM-Flint has never been more prepared to share its story with the world!