Horizontal Department Signature Marks
For better connection and consistency among Ann Arbor, Dearborn, and Flint, all three campuses have adopted this identity structure at all levels.
Units are encouraged to utilize the full-color, horizontal version of their signature mark, as it is easier to read than the vertical option.
The other versions of this graphic are intended only for 1-color print jobs, such as promo items. Use of 4-color printing is itself a communicator of “quality & prestige,” the difference is cost is getting smaller all the time. 1-color designs & graphics should rarely be used. Plus, these 1-colors lose the power and prestige of our official maize and blue colors contrasted together if, say, the 1-color yellow version is placed on white alone.
Vertical Department Signature Marks
Units should utilize the full-color, horizontal version of their signature mark, as it is easier to read than this vertical option, although this version may fit certain spaces/projects better.