Illustrating MORE: Venn Diagrams 

The "O" in our MORE graphic is a Venn Diagram representing each of the three "e words": expect, engage, and experience (although it could just as surely represent learning, research, and civic engagement).

A Venn diagram is the best way to visually represent the “greater-than-the sum-of-its-parts” concept that is UM-Flint’s MORE brand. This centuries old way of depicting the relationships between seemingly disparate entities is a tried-and-true best practice in the world of design (and mathematics).

Example 1:

Example 2: 

Example 3: 


More Than Shapes, A Way to Shape Stories

Each individual’s UM-Flint story is a multi-layered, multi-faceted, and overlapping combination of people, passions, and pursuits that come together to form a totally unique experience. In this sense, the Venn diagram becomes a powerful, immediate, and infinitely flexible storytelling framework—not simply a visual representation of one.

Draft of "Engage More" section of UM-Flint recruitment road piece.

Graphic designers are encouraged to tap into the abstract, arching, overlapping, and flowing feel that Venn diagrams of all kinds convey.

However, there are some specific do's and don'ts to be mindful of when it comes to utilizing UM-Flint's base Venn elements: 

  • Changing the opacity of circles made of UM-Flint's official PMS colors will not yield the colors depicted in the official MORE graphic's Venn
  • The colors depicted in the official MORE graphic's Venn were derived independent of UM-Flint's official PMS colors
  • Until we can make them available in a more user-fiendly and consistent fashion, please contact University Relations about use