The version above is considered UM-Flint's official logo. Use it for all 4-color applications. Units are strongly encouraged to use the official logo and not sacrifice our strong, full-color identity by seeking cost-savings in cheeper two- or single-color printing options. Here are examples of proper official logo use:
THE CLEAR SPACE RULE
Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.
The minimum clear space for the University of Michigan-Flint logo is defined as the height of the serif of the block M. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.
When reproducing our logo, be conscious of its size and legibility. Use common sense—a logo that is too small ceases to serve any useful communication function. Generally, our logo should never appear less than 5/8" (0.625 inches) tall in printed materials, and no less than 45 pixels tall in the digital realm.
In written text, University of Michigan-Flint artwork should never be used in place of text. These same rules apply for the signatures for schools, colleges, and programs.
The University of Michigan-Flint logo is our most valuable brand asset.
• alter the marks in any way.
• use any part of the marks, including the Block M, as part of another word.
• redesign, redraw, animate, modify, distort, or alter the proportions of the marks.
• surround the marks with—or place in the foreground over, or background under—a pattern or design.
• rotate or render the marks three-dimensionally.
• add words, images, or any other new elements to the marks.
• replace the approved typeface with any other typeface.
• enclose the marks in a shape or combine it with other design elements or effects.
• modify the size or position relationship of any element within the marks.
• add additional copy to the marks.
The logo is our most valuable brand asset.