What to Say

Messaging is simply the answer to the question, “What should UM-Flint be saying about itself?” In order to ensure each message—the building blocks of our overall brand—is seen as believable, appealing, and unique to UM-Flint, adhering to UM-Flint’s brand promise is strongly recommended.

For more on "what to say," refer to the Brand Promise, the foundation for messages that answer the question, "Why UM-Flint?" The rest of this section deals more with "how to say it."