UM-Flint web writers should always
- use the most common term
- avoid slang, colloquialisms, and local expressions (international students may not understand what it means to be “raining cats and dogs,” etc.)
- minimize (or entirely avoid) the use of acronyms; never assume readers know you by your initials
- simplify the complex
Additional information and insights avaible via the U.S. Government’s Plain Language Guidelines (“It’s the Law”).