GSRA Postion F09-35
An Assessment of Marketing Research Practices in a Developing Economy
Faculty Name: Madhukar Angur
Department: School of Management
Campus Address: 3180 WSW
Email: angur@umflint.edu
Phone: 8107305083
Project Description: A comprehensive national survey will be administered to study marketing research practices in Indian industry. For the purpose of this study, we define Marketing Research as a set of procedures/activities which link an organization with its market environment. As an aid in managerial decision making, it involves a systematic and an objective specification, gathering, analyzing and interpretation of information to help management understand the market environment, identify marketing problems and opportunities, and develop and evaluate courses of marketing actions and programs. The analysis will also include comparing the findings with secondary sources of information available in developed markets such as the USA.
Semesters Desired: Fall 2009; Winter 2010
GSRA Position Description: The GSRA would conduct secondary research, help in collecting data, and will do preliminary analysis all under my guidance.
Specific Day/Time Requirements: None specified
Special Requirements: Must have good knowledge of statsitics and good at conducting secondary research.
Graduate Students in These Programs May Apply: Business Administration (MBA); Computer Science and Information Systems (MS)