Marketing
The marketing curriculum emphasizes the study of those aspects of the firm that are involved with the attributes of the product, its price, the place it will be distributed, and how it will be promoted, also known as the “Four P’s”. Marketing faculty members are available to consult with students wishing to pursue careers in any of the above-mentioned areas.
In addition to general education, pre-business, and business core courses, students intending to concentrate in marketing should complete the following course work:
(Click on courses to view descriptions)
Credits: 3
Category: Required for Marketing Concentration
Pre-requisites: BUS 181, BUS 211, BUS 330, and their prerequisites
Offered: 1 section in Fall, 1 section in Winter
Instructional Format: In-class and online
Description: Methods of determining organizational requirements for information, and for reducing available data to develop needed
additional information. Use of computer to perform hands-on data analysis required.
Credits: 3
Category: Required for Marketing Concentration
Pre-requisites: BUS 181, BUS 211, prior or concurrent BUS 330, and a course on psychology
Offered: 1 section in Fall, 1 section in Winter
Instructional Format: In-class
Description: Study of macro and micro consumer behavior. Emphasis on basic determinants of how and why consumers purchase needed
products and services. Analysis of current consumer movement and of consumer buying problems.
Credits: 3
Category: Required for Marketing Concentration
Pre-requisites: BUS 332, BUS 338, ECN 202, a marketing elective, and their prerequisites
Offered: 1 section in Fall, 1 section in Winter
Instructional Format: In-class
Description: Application of marketing theory to contemporary marketing problems. Project approach utilized to develop student's
ability to integrate all major areas of marketing. Students assigned to groups that work with local organizations with specific marketing concerns.
Electives – choose three courses from:
Credits: 3
Category: Elective for Operations Management, Marketing and Finance Concentrations
Pre-requisites: BUS 181, BUS 201, BUS 202, BUS 211, ECN 201, ECN 202, and their prerequisites
Offered: 1 section in Fall or Winter
Instructional Format: In-class
Description: Causal factors at work in the cyclical process; time series and index numbers. National and regional data sources.
Techniques of forecasting; applications to business conditions, prices and sales.
Credits: 3
Category: Elective for Marketing Concentration
Pre-requisites: BUS 338, and its prerequisites
Offered: occasionally 1 section in Spring/Summer
Instructional Format: In-class
Description: Management of advertising, media, preparation of advertisements, use of research, campaigns, budgets, advertising
agencies.
Credits: 3
Category: Elective for all concentrations
Pre-requisites: At least junior standing
Offered: Every term
Instructional Format: Independent
Description: Business Internship Program job assignment, planned by student, supervisor, and coordinator. Duties will relate to
student’s academic program. May be repeated once for credit.
Credits: 3
Category: Elective for Operations Management and Marketing Concentrations
Pre-requisites: BUS 313, ECN 201, ECN 202, and their prerequisites
Offered: Rarely
Instructional Format: In-class
Description: General multivariate techniques such as multiple regression, multivariate analysis of variance, factor analysis,
discriminant analysis, principal components; business research methods such as sample survey, questionnaire construction and analysis. May include time
series forecasting and/or statistical quality control.
Credits: 3
Category: Elective for Marketing Concentration
Pre-requisites: BUS 181, BUS 211, BUS 330, ECN 201, ECN 202, and their prerequisites
Offered: 1 section in Winter
Instructional Format: In-class and online
Description: Strategies involved in marketing of services. External environmental and internal control factors as applied to
professional, financial, educational, entertainment, health care, governmental, religious, non-profit, and other organizations, institutions and agencies.
Credits: 3
Category: Elective for Marketing and Operations Management Concentrations
Pre-requisites: BUS 181, BUS 201, BUS 202, BUS 211, BUS 330, ECN 201, ECN 202, and their prerequisites
Offered: 1 section in Winter
Instructional Format: In-class
Description: International marketing and its role in multinational firms. Appraising international marketing opportunity; product,
price, promotion and distribution policies; analysis of the foreign market environment.
Credits: 3
Category: Elective for Marketing and Operations Management Concentrations
Pre-requisites: BUS 332, ECN 201, ECN 202, and their prerequisites
Offered: 1 section in Fall
Instructional Format: In-class and online
Description: Nature of new product innovations and their importance to the firm. Development processes with organizational methods
for achieving new product success.
Credits: 3
Category: Elective for Operations Management, Marketing, and Required Organizational Behavior/Human Resource Management
Concentrations
Pre-requisites: COM/ENG 338; senior standing
Offered: 1 section in Fall
Instructional Format: In-class and online
Description: Experiential focus on developing skills necessary for effective management. Self-presentation, interpersonal influence,
counseling, feedback and performance appraisal, process observation, bargaining and negotiating.
