University of Michigan - Flint

Credits:   1
Category:   Pre-business
Pre-requisites:   ENG 109 or qualifying score on placement test
Offered:   Multiple sections in Fall, Multiple sections in Winter, Multiple sections in Spring/Summer
Instructional Format:   In-class and online
Description:   Introduction to use of computing facilities of the University of Michigan-Flint. Components of computer systems; text editors; Windows.

Credits:   3
Category:   Pre-business
Pre-requisites:   MTH 090 or equivalent as determined by placement test
Offered:   Multiple sections in Fall, Multiple sections in Winter, Multiple sections in Spring/Summer
Instructional Format:   In-class
Description:   Review of intermediate algebra, linear and quadratic equations, theory of polynomial equations.

Credits:   3
Category:   Pre-business
Pre-requisites:   None
Offered:   Multiple sections in Fall, Multiple sections in Winter
Instructional Format:   In-class and online
Description:   Introduction to the economic theories of production, consumption and exchange. Topics include applications of supply and demand, production and costs analysis, market structure, market failure, resource markets, and regulation.

Credits:   3
Category:   Pre-business
Pre-requisites:   MTH 111; at least sophomore standing
Offered:   3 sections in Fall, 2 sections in Winter, occasionally 1 section in Spring/Summer
Instructional Format:   In-class
Description:   Introduction to the utilization of an accounting system to generate financial statements. Emphasis on interpreting and using the information reported in financial statements to understand and evaluate the financial results and position of an entity. Foundation course for students planning to do further work in accounting; survey course for others.

Credits:   3
Category:   Business core
Pre-requisites:   ECN 202, at least junior standing
Offered:   2 sections in Fall, 2 sections in Winter, occasionally 1 section in Spring/Summer
Instructional Format:   In-class and online
Description:   Introduction to marketing from managerial viewpoint. Markets; consumer behavior; product policies; pricing strategy; wholesaling, retailing and channels of distribution; promotional strategies, personal selling, sales management, advertising and sales promotion; related topics.

Credits:   3
Category:   Business core
Pre-requisites:   A course in sociology or psychology, at least junior standing
Offered:   2 sections in Fall, 2 sections in Winter, occasionally 1 section in Spring/Summer
Instructional Format:   In-class and online
Description:   Application of basic behavioral science concepts and research to management of organizations. Emphasis on determinants and consequences of individual behavior, interpersonal communications, group and intergroup behavior as they influence effectiveness of management.

Credits:   3
Category:   Pre-business
Pre-requisites:   CSC 121; MTH 118 or 121
Offered:   2 sections in Fall, 2 sections in Winter, occasionally 1 section in Spring/Summer
Instructional Format:   In-class and online
Description:   Elementary principles and techniques for analyzing numerical data. Central tendency, dispersion, correlation, inference from random samples, and graphical presentations. Laboratory problems based on business and economic data.

Credits:   3
Category:   Required for Marketing Concentration
Pre-requisites:   BUS 181, BUS 211, BUS 330, and their prerequisites
Offered:   1 section in Fall, 1 section in Winter
Instructional Format:   In-class and online
Description:   Methods of determining organizational requirements for information, and for reducing available data to develop needed additional information. Use of computer to perform hands-on data analysis required.

Credits:   3
Category:   Elective for Marketing Concentration
Pre-requisites:   BUS 338, and its prerequisites
Offered:   occasionally 1 section in Spring/Summer
Instructional Format:   In-class
Description:   Management of advertising, media, preparation of advertisements, use of research, campaigns, budgets, advertising agencies.

Credits:   3
Category:   Required for Marketing Concentration
Pre-requisites:   BUS 181, BUS 211, prior or concurrent BUS 330, and a course on psychology
Offered:   1 section in Fall, 1 section in Winter
Instructional Format:   In-class
Description:   Study of macro and micro consumer behavior. Emphasis on basic determinants of how and why consumers purchase needed products and services. Analysis of current consumer movement and of consumer buying problems.

Credits:   3
Category:   Elective for Marketing Concentration
Pre-requisites:   BUS 181, BUS 211, BUS 330, ECN 201, ECN 202, and their prerequisites
Offered:   1 section in Winter
Instructional Format:   In-class and online
Description:   Strategies involved in marketing of services. External environmental and internal control factors as applied to professional, financial, educational, entertainment, health care, governmental, religious, non-profit, and other organizations, institutions and agencies.

Credits:   3
Category:   Elective for Marketing and Operations Management Concentrations
Pre-requisites:   BUS 181, BUS 201, BUS 202, BUS 211, BUS 330, ECN 201, ECN 202, and their prerequisites
Offered:   1 section in Winter
Instructional Format:   In-class
Description:   International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign market environment.

Credits:   3
Category:   Elective for Marketing and Operations Management Concentrations
Pre-requisites:   BUS 332, ECN 201, ECN 202, and their prerequisites
Offered:   1 section in Fall
Instructional Format:   In-class and online
Description:   Nature of new product innovations and their importance to the firm. Development processes with organizational methods for achieving new product success.