Marketing Minor
Students intending to get a minor in marketing should complete the following course work:
(Click on courses to view descriptions)
Credits: 3
Category: Business core
Pre-requisites: ECN 202, at least junior standing
Offered: 2 sections in Fall, 2 sections in Winter, occasionally 1 section in Spring/Summer
Instructional Format: In-class and online
Description: Introduction to marketing from managerial viewpoint. Markets; consumer behavior; product policies; pricing strategy; wholesaling, retailing and channels of distribution; promotional strategies, personal selling, sales management, advertising and sales promotion; related topics.
Credits: 3
Category: Business core
Pre-requisites: A course in sociology or psychology, at least junior standing
Offered: 2 sections in Fall, 2 sections in Winter, occasionally 1 section in Spring/Summer
Instructional Format: In-class and online
Description: Application of basic behavioral science concepts and research to management of organizations. Emphasis on determinants and consequences of individual behavior, interpersonal communications, group and intergroup behavior as they influence effectiveness of management.
Electives – choose three courses from:
Credits: 3
Category: Required for Marketing Concentration
Pre-requisites: BUS 181, BUS 211, BUS 330, and their prerequisites
Offered: 1 section in Fall, 1 section in Winter
Instructional Format: In-class and online
Description: Methods of determining organizational requirements for information, and for reducing available data to develop needed additional information. Use of computer to perform hands-on data analysis required.
Credits: 3
Category: Elective for Marketing Concentration
Pre-requisites: BUS 338, and its prerequisites
Offered: occasionally 1 section in Spring/Summer
Instructional Format: In-class
Description: Management of advertising, media, preparation of advertisements, use of research, campaigns, budgets, advertising agencies.
Credits: 3
Category: Required for Marketing Concentration
Pre-requisites: BUS 181, BUS 211, prior or concurrent BUS 330, and a course on psychology
Offered: 1 section in Fall, 1 section in Winter
Instructional Format: In-class
Description: Study of macro and micro consumer behavior. Emphasis on basic determinants of how and why consumers purchase needed products and services. Analysis of current consumer movement and of consumer buying problems.
Credits: 3
Category: Elective for Marketing Concentration
Pre-requisites: BUS 181, BUS 211, BUS 330, ECN 201, ECN 202, and their prerequisites
Offered: 1 section in Winter
Instructional Format: In-class and online
Description: Strategies involved in marketing of services. External environmental and internal control factors as applied to professional, financial, educational, entertainment, health care, governmental, religious, non-profit, and other organizations, institutions and agencies.
Credits: 3
Category: Elective for Marketing and Operations Management Concentrations
Pre-requisites: BUS 181, BUS 201, BUS 202, BUS 211, BUS 330, ECN 201, ECN 202, and their prerequisites
Offered: 1 section in Winter
Instructional Format: In-class
Description: International marketing and its role in multinational firms. Appraising international marketing opportunity; product, price, promotion and distribution policies; analysis of the foreign market environment.
Credits: 3
Category: Marketing elective
Pre-requisites: BUS 330 and its prerequisites
Offered: Once a year
Instructional Format:
Description: Provides a framework to understand strategic media planning. Specific issues in developing media objectives: target audience, seasonality, geography, planning performance, scheduling; media effectiveness measurement and analysis; knowledge of planning parameters: reach and frequency; and using these in strategy plans. Gives insights on budgeting and writing media plans. A project-based component will be used to understand the application of concepts.
Credits: 3
Category: Elective for Marketing and Operations Management Concentrations
Pre-requisites: BUS 332, ECN 201, ECN 202, and their prerequisites
Offered: 1 section in Fall
Instructional Format: In-class and online
Description: Nature of new product innovations and their importance to the firm. Development processes with organizational methods for achieving new product success.
