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Erin Cavusgil, Ph.D

Associate Professor of Marketing

Publication Impact: Google Scholar Citations

Erin Cavusgil is an Associate Professor at the University of Michigan-Flint. She holds a BS in Chemical Engineering from the University of Michigan, an MS in Biomedical Engineering from the University of Minnesota, and a PhD in Marketing from Michigan State University. She spent 3 ½ years working in the pharmaceutical industry as a chemical engineer. Her main research interests include new product development and international marketing. Her research has been published in the Journal of Product Innovation Management, the Journal of Academy of Marketing Sciences, International Business Review, and the Journal of Business Research, among others.