Syagnik Banerjee, Ph.D
Sy Banerjee, PhD in Business (specialization: Marketing and Consumer Behavior), is an Assistant Professor of Marketing at UM-Flint. He teaches Marketing Management, Market Research, Consumer Behavior and Tech Marketing Applications at both undergraduate and MBA level courses. He has helped the UM Flint School of Management win the Community One Awards from MMBDC through his teaching and the OakGov challenge with AT&T through his research efforts. He has published in International Journal of Mobile Marketing, Journal of Research in Interactive Marketing, and in various other conferences in the US, India and Japan. He has been cited a "Mobile Marketing Expert" by Indiana based Tetherball, LLC, who are a mobile marketing company. He's also been consulted for his mobile marketing related research and industry experience by US based and other international firms. He serves on the Code and Nominating Committee, as the Business Club advisor, and supervises several student internships at UM Flint. He also serves as reviewer for AMA Summer Educators Conference, Association for Consumer Research, Decision Sciences, European Journal of Marketing, Journal of Research in Interactive Marketing, and Global Business Review.