Every social media account associated with UM-Flint is a reflection of the university, and helps shape the brand for our audience. We invite you to meet with Andrea Eveslage and also review the University of Michigan's Social Media Guidelines before initiating a social media site or plan for your department or program.
Social Media at UM-Flint
Social media is much more than posting content. It's not a quick fix. Social media is a two-way conversation. It's storytelling. It's customer service at the highest level. And it's engaging.
To be successful, it also requires strategy.
Why do you want a social media account?
Do you simply want an account, or do you want people to read your content?
What does my school, program, or department hope to accomplish through social media?
Outline your goals in order to properly track the return of your investment. How will the content differ from other existing social media accounts?
Where and who is my target demographic?
Concentrate your efforts on one platform before expanding your presence. Take the time to engage, educate, and inform. Social media is about transparency and customer service.
Do I have the content to sustain a presence, or am I an initiative that would benefit more from a collaboration on the main UM-Flint accounts with an already established following?
Successful UM-Flint accounts update Facebook once to twice each day, Twitter 5-10 times. Programs that are unable to meet content requirements have access to the central UM-Flint accounts for leverage. We’re here to help.
Your story, your photos, and your videos give the overall UM-Flint story texture, personality, authenticity, and accessibility. Send us information about your upcoming event or activity. Send us your photos, videos, or write-ups of what's happening in your area. With your help, University Communications and Marketing will be able to keep our followers tuned-in to all things UM-Flint, and find the best ways to share your story, the UM-Flint story, with the world.
UM-Flint Social Leadership Group
The UM-Flint Social Leadership Group is comprised of faculty, staff, and students who manage department-level social media accounts on behalf of the University. The group meets monthly to brainstorm and share resources. To aid in collaboration, the UM-Flint Social Leadership Facebook Group facilitates ongoing conversation. Contact Andrea Eveslage to be added to the meeting schedule, group email list, and Facebook group.