University of Michigan - Flint

FOR COURSES, PROGRAMS, AND EVENTS
Display advertising used to promote courses, programs, and events sponsored by the University must be reviewed by University Relations for style and content before placement. Design and preparation of the advertisement is a service of the office to ensure consistency. Allow 10 working days for preparation and review of copy.

ADVERTISING FOR EMPLOYMENT
Contact Human Resources and Benefits, (810) 762-3150, for information on use of classified advertising to promote employment opportunities that do not require display advertising.

USE OF NAME FOR PROMOTIONAL PURPOSES IN PRINT, BROADCAST OR WEB
Title copy for print or broadcast promotional purposes, the university name should appear:
University of Michigan-Flint

Text copy may refer either to:
the University of Michigan-Flint, or
the University of Michigan in Flint

ABBREVIATING THE UNIVERSITY OF MICHIGAN-FLINT

The following are acceptable abbreviations for the University of Michigan-Flint name. Whenever possible, spelling out the complete name "University of Michigan-Flint" is strongly encouraged.

Do:
UM-Flint

Don't:
UM-F
UMF
UMFlint
U-M-F
U-MF
UofM Flint
U of M Flint
Michigan-Flint
University of Michigan in Flint
etc. 

[Note that the University of Michigan in Ann Arbor uses U-M, Ann Arbor or U of M. The Dearborn campus uses UM-Dearborn. Also note that the correct punctuation mark for University of Michigan-Flint (and its abbreviation) is the shorter hyphen rather than the longer en-dash or em-dash.]


UNIVERSITY ENDORSEMENTS AND CO-SPONSORSHIPS
Where a unit of UM-Flint is sponsoring or co-sponsoring an event, workshop or other program, requests for the university’s endorsement or sponsorship, or use of the logo on promotional publications must be made to University Relations. The university will not endorse commercial products or programs, or political candidates. Furthermore, the university will not issue official positions on issues.

PREPARATION CHECKLIST

In planning your external message and its medium, please address the following:

• Does the UM-Flint logo appear on a cover of the document?
• Does the intended mailing meet the U.S. postal regulations? Call John Haley in the Mailroom at 762-3141
• Has the content been thoroughly reviewed by more than one person for grammar, style, and accuracy of content?
• Is the Board of Regents list included if appropriate?
• Is the UM-Flint Executive Officers list included if appropriate?
• Has University Relations reviewed the manuscript, mock-up, video or audio version of your message before distribution?
• Have you calculated production, printing, review time into your preparation schedule to meet your distribution deadline?

Send materials for review to University Relations, 500 NBC, at least two weeks prior to schedule printing. It is important to allow sufficient time for review and modifications if necessary.