Advertising Requirements
Advertisements for courses, programs, and events must be reviewed by University Relations before placement. Allow two (2) weeks for review.
FOR COURSES, PROGRAMS, AND EVENTS
Display advertising used to promote courses, program, and events sponsored by the University must be reviewed by University Relations for style and content before placement. Design and preparation of the advertisement is a service of the office to ensure consistency. Allow 10 working days for preparation and review of copy.
ADVERTISING FOR EMPLOYMENT
Contact Human Resources and Benefits, (810) 762-3150, for information on use of classified advertising to promote employment opportunities that do not require display advertising.
USE OF NAME FOR PROMOTIONAL PURPOSES IN PRINT, BROADCAST OR WEB
Title copy for print or broadcast promotional purposes, the university name should appear:
The University of Michigan-Flint
Text copy may refer either to:
the University of Michigan-Flint, or
the University of Michigan in Flint
ABBREVIATING THE UNIVERSITY OF MICHIGAN-FLINT
Use only UM-Flint. Do not use U of M-Flint, UM-F, UMF, U-M Flint, Michigan-Flint or any other variation. Note that the University of Michigan in Ann Arbor uses U-M, Ann Arbor or U of M. The Dearborn campus uses UM-Dearborn. Also note that the correct punctuation mark for University of Michigan-Flint (and its abbreviation) is the shorter hyphen rather than the longer en-dash or em-dash.
The following are acceptable abbreviations for the University of Michigan-Flint name. Whenever possible, spelling out the complete name "University of Michigan-Flint" is strongly encouraged.
Do:
UM-Flint
Don't:
UM-F
UMF
UMFlint
U-M-F
U-MF
UofM Flint
U of M Flint
Michigan-Flint
University of Michigan in Flint
etc.
UNIVERSITY ENDORSEMENTS AND CO-SPONSORSHIPS
Where a unit of UM-Flint is sponsoring or co-sponsoring an event, workshop or other program, requests for the university’s endorsement or sponsorship, or use of the logo on promotional publications must be made to University Relations. The university will not endorse commercial products or programs, or political candidates. Furthermore, the university will not issue official positions on issues.