Advertising & Publication Requirements

Advertising Requirements

For Courses, Programs, and Events

Display advertising used to promote courses, programs, and events sponsored by the university must be reviewed by University Relations for style and content before placement. Design and preparation of the advertisement is a service of the office to ensure consistency. Allow 10 working days for preparation and review of copy.

Advertising for Employment

Contact Human Resources and Benefits for information on use of classified advertising to promote employment opportunities that do not require display advertising.

Use of Name for Promotional Purposes in Print, Broadcast, or Web

In title copy for print or broadcast promotional purposes, the university name should appear:

Example:: University of Michigan-Flint

Text copy example:

Example:: the University of Michigan-Flint,

University Endorsements and Co-Sponsorships

Where a unit of UM-Flint is sponsoring, or co-sponsoring an event, workshop, or other program, requests for the university’s endorsement, or sponsorship, or use of the logo on promotional publications must be made to University Relations. The university will not endorse commercial products or programs, or political candidates. Furthermore, the university will not issue official positions on issues.

Publication Requirements

Affirmative Action and Americans with Disabilities Act Statements

The university, along with other organizations that receive federal funds, is required to print Affirmative Action and Americans with Disabilities Act (ADA) statements on certain materials. The regulations apply to “recruitment materials or publications containing general information that [the organization] makes available to participants, beneficiaries, applicants, or employees.” Affirmative Action and ADA statements must be included in those materials or publications. The U-M General Counsel requires that the following publications contain these statements:

Bulletins
Catalogs
Academic program announcements
Application forms
Materials used to recruit employees

It is also recommended that publications given broad distribution, such as faculty and alumni news publications, carry these statements or an abbreviated version.

The Standard Practice Guide provision on non-discrimination (SPG 201.35) has been updated to include gender identity and gender expression. As you develop new print and web-based publications, please begin using the updated language below. You do not need to discard any current publications.

The updated language also is available on the Communicators Forum website and on the website of the Office of Institutional Equity.

The Complete Affirmative Action Statement

Abbreviated Affirmative Action and Americans with Disabilities Act Statement

The University of Michigan-Flint is an Equal Opportunity/Affirmative Action Institution.

The Americans with Disabilities Act Statement

This publication, as well as any other documents produced by the university of Michigan-Flint, can be made available in alternative formats. To request a copy of this publication in enlarged print or Braille, or on cassette tape or computer disk, contact the Accessibility Services Office at (810) 762-3456.

Preparation Checklist

In planning your external message and its medium, please address the following:

Does the UM-Flint logo appear on a cover of the document?
Does the intended mailing meet the U.S. postal regulations? Call John Haley in the Mailroom at 762-3141
Has the content been thoroughly reviewed by more than one person for grammar, style, and accuracy of content?
Is the Board of Regents list included if appropriate?
Is the UM-Flint Executive Officers list included if appropriate?
Has University Relations reviewed the manuscript, mock-up, video or audio version of your message before distribution?
Have you calculated production, printing, review time into your preparation schedule to meet your distribution deadline?

Send materials for review to University Relations, 500 NBC, at least two weeks prior to schedule printing. It is important to allow sufficient time for review and modifications if necessary.

Board of Regents

The University of Michigan policy requires that official university publications and others distributed primarily outside of the university include the names and cities of record of the current members of the Board of Regents (the cities may be deleted if space does not permit their use). It is also published in the front of the academic catalog, U-M Directory and on the U-M web site at www.regents.umich.edu. These publications include directories, catalogs, periodicals, and any publications used for fundraising, to build support among alumni, parents, or government officials, or to further the overall public relations goals of the university. Below is the current list:

The Regents of The University of Michigan: Julia Donovan Darlow, Ann Arbor; Laurence B. Deitch, Bingham Farms; Denise Ilitch, Bingham Farms; Olivia P. Maynard, Goodrich; Andrea Fischer Newman, Birmingham; Andrew C. Richner, Grosse Pointe Park; S. Martin Taylor, Grosse Pointe Farms; Katherine E. White, Ann Arbor; Mary Sue Coleman, ex officio

Chancellor and University of Michigan-Flint Executive Officers

The University of Michigan-Flint policy requires that official publications and others distributed primarily outside of the university include the names and titles of the chancellor and executive officers. These publications include directories, catalogs, course schedules and guides, periodicals, and any publications used for fundraising, or government officials, or to further the overall public relations goals of the university. Below is the current list:

Chancellor and University of Michigan-Flint Executive Officers: Ruth J. Person, Ph.D., Chancellor; Gerard Voland, Ph.D., Provost; Dave Barthelmes, Vice Chancellor for Business & Finance; Mary Jo Sekelsky, Ed.D., Vice Chancellor for Student Affairs