There are as many ways to tell a story as there are stories to tell.
University Relations’ core expertise is determining the right way to tell the right story to the right people.
UR calls this “Strategic Creative Planning” – and it begins with having a conversation with you.
- What are your goals?
- Who is your intended audience?
- Is that audience receiving similar messages from other sources?
- How will your intended audience differentiate your message from others?
Your answers to these questions enable UR to craft a specific strategy to achieve your desired results. The content and tone of the writing, the look and feel of the design, whether your audience is more likely to read a brochure or a blog are key considerations that arise from Strategic Creative Planning conversations.
UR then taps the talent of our in-house experts to create and execute the most effective plan to reach these goals.