Attention grabbing. Essence capturing. Problem solving. Story telling.
Graphic Design is all of the above – and more.
“Brand” is often described as the overall feeling one has about a given product, service, company, university, or other entity. The variables that impact one’s feelings about these things add up to a list just shy of everything: personal history, cultural history, news stories, color pallet, location, season, customer service. Everything.
It is the Graphic Designer’s task to weigh all of these factors when crafting a visual communication that is simultaneously specific, in terms of message or call to action, and overarching, in terms of “brand.”
Here, artistic creativity and talent rely heavily on research and analytical data, like the EMG Marketing Research Report. This information helps sharpen the focus of the visual cues used (color, typography, photography, other imagery) in a way that will be most effective for achieving the goal of a particular communication to a particular audience, via a particular medium (website, brochure, print ad, poster, packaging, direct mail, billboard, etc.).
University Relations has designed an array of strategic communications for the following core UM-Flint brand constituents:
- Undergraduate & Graduate Recruitment
- Academic Departments
- Division of Student Affairs
- Development & Alumni Relations
- The Chancellor’s Office
- Signature Campus Events
- All UM-Flint Schools & Colleges