Overview

In 2008, University Relations and Educational Marketing Group (EMG) conducted the first marketing research initiative for the University of Michigan-Flint in nearly ten years. The result is the most comprehensive marketing research report ever completed for the university.

The report provides hard data about the awareness and perception of the university among its most important audiences, the effectiveness of marketing materials and messages targeted to those audiences, and recommends specific ways to more effectively communicate UM-Flint’s strengths, differentiating attributes, deliverable promises, and overall image.

The following Brand Toolkit is built from this research and is intended to be an easy-to-use resource to help all campus communicators and marketers grasp and implement the University of Michigan-Flint brand.