Overview

In 2008, University Relations and Educational Marketing Group (EMG) conducted the first marketing research initiative for the University of Michigan-Flint in nearly ten years. Expanding upon this research, Maguire Associates, Inc. has just completed new marketing research that will allow the university to develop a new brand position rooted in what our audiences already feel about UM-Flint.

As a result, UM-Flint is launching a re-branding initiative built upon the personal stories and successes of each and every member of the UM-Flint family. Put another way, the new brand elevates and celebrates the authentic experiences that connect us to the great tradition of the University of Michigan.

University Relations is in the process of updating this brand toolkit to reflect the new identity and branding changes announced by Ann Arbor on March 28, 2013, as well as the recommendations from Maguire Associates, Inc. Thank you for your patience in the interim, and please contact the Office of University Relations if you have any questions.