“Meeting people where they are” is one of marketing’s most enduring credos.
Social media is not a fad, a trend, or “virtual.” It is actual. University Relations embraces this reality and its power to connect the world with the people and ideas that are the core of the UM-Flint story.
Official University of Michigan-Flint social media accounts can be found on Facebook, Twitter, YouTube, Foursquare, and Flickr. If you have been authorized to create a social media account on behalf of your UM-Flint department or program, UR can help you create a social media plan that will:
- provide fast, effective, inexpensive ways promote your department or initiative
- foster stronger, more meaningful connections with audiences you wish to communicate
- add depth, detail, and dynamism to your relationships with key audiences
- make it quicker and easier to solicit feedback and respond appropriately
Social Media Guidelines
Every social media account associated with UM-Flint is a reflection of the university, and helps shape the brand for our audience. Please review UR's Social Media Guidelines before initiating a social media plan for your department or program.
UM-Flint Social Marketers Group
The UM-Flint Social Marketers Group is comprised of faculty, staff, and students from all across campus. The group meets quarterly to brainstorm and share resources. To aid in collaboration, the UM-Flint Social Marketers Facebook Group facilitates ongoing conversation. This is an open group, and anyone with an interest in social media is welcome to join.
The UM-Flint Social page on the university website includes streaming updates from UM-Flint’s Facebook, Twitter, YouTube, Flickr, and Foursquare accounts all in one place. You’ll also find links to help you connect to various university departments across the social networks.
Departments, programs, or organizations are eligible for inclusion in the directories on UM-Flint Social. To be included in a list, an account must adhere to UM-Flint brand guidelines.
Help us tell the UM-Flint story!
Your story, your photos, your opinions, and your videos give the overall UM-Flint story texture, personality, authenticity, and accessibility. Send us information about your upcoming event or activity. Send us your photos, videos, or write-ups of those happenings – as they’re happening. With your help, we will be able to keep our friends and followers tuned-in to all things UM-Flint.