Use of Color
Maize and azure blue were first accepted as the official University of Michigan colors in 1867. The maize and blue combination instantly identifies any material as belonging to the University of Michigan.
In order to remain consistent and tie to our tradition of excellence, the University of Michigan-Flint, its schools, college, and departments should use maize and blue whenever appropriate. Below are the technical colors to be used:
- Blue: PMS 541
- Yellow: PMS 109
- Blue: C80 M40 Y0 K35
- Yellow: C0 M15 Y75 K0
- Blue: R0, G63, B119
- Yellow: R249, G214, B22
- Blue: #003F77
- Yellow: #F9D616
* (please note: these are general equivalents)
There may be occasions where deviation from the official, technical colors for the University of Michigan-Flint are warranted. Please consult with University Relations if you are considering such a decision.
In a general sense, skewing towards lighter, brighter versions of maize (yellow) and azure (blue) can better convey ideas such as: youthfulness, newness, action, urban, positivity, vibrancy, etc.
These ideas often appear in communications targeted towards younger audiences, and may warrant use of a lighter, brighter color pallet.
Conversely, skewing towards darker, richer versions of maize (yellow) and azure (blue) can better convey ideas such as: prestige, seriousness, authority, tradition, expertise, professionalism, etc.
These ideas often appear in communications targeted towards high-achieving students, alumni, graduate students, non-traditional students, athletics enthusiasts, and potential donors, and may warrant use of a darker, richer color pallet.