Student Centeredness and Technology

Like most of us, when UM-Flint current or prospective students have questions, they first search the internet for answers. If a university department's website does not have the answer, but has a social media account like Facebook, the student may use that platform to ask questions directly.

How can UM-Flint units anticipate questions to ensure answers are available on their website? How can they utilize social media to respond to student questions and other needs? And critically, how do departments organize themselves to make this kind of "student centeredness" central to what they do everyday?

Web Services

As revealed in the scenario above, a "good website" has less to do with slick design, technical know-how, and dynamic content, and everything to do with providing content relevant to users and a plan for maintaining it. This is the essence of content strategy—and because of the web's centrality to "student centeredness" today, it cannot be an afterthought or something handed off to student workers. Departments must take their website seriously and make content strategy a priority.

University Relations works with departments to guide them through methods for improving their websites and enacting processes for maintaining and improving them on an ongoing basis. While that work is best done face-to-face, and following our standard web project workflow, UREL has developed resources for units to begin improving their websites and related processes now:

Social Media

Like websites, effective use of social media requires forethought and follow-through. As part of a holistic content strategy, social media allows us to showcase the UM-Flint experience with authentic, engaging content, and a continuous conversation with potentional and current students; faculty and staff; parents; alumni; donors; and members of our community around the corner and around the world. These platforms afford the opportunity to engage, influence, and learn from all our audiences, all the time.

Contact University Relations to discuss how your department's use of social media can help meet strategic goals. Get a headstart with the social media guide.

Phone:
(810) 423-7829
Email:
mabbitt@umflint.edu

Bob Mabbitt

Brand and Content Strategist

Contact Bob for assistance with:

  • Communication/content strategy
  • Creative development
  • Testimonial/feature story development
  • Drupal/web writing best practices
Phone:
(810) 237-6570
Email:
amyinger@umflint.edu

Andrea Eveslage

Creative Content Strategist

Contact Andrea for assistance with: 

  • Social Media
  • Digital Strategy
  • Content Strategy