It’s not enough to make a brand promise. We must also demonstrate how we as a university intend to uphold that promise to our students and constituents. The six brand attributes below serve as the pillars supporting UM-Flint's brand promise. They also inform the key messages we should be communicating to our audiences through our words, images, and actions.
Powerful Proof Points
#1: AN EXCELLENT MICHIGAN EDUCATION WITH A UNIQUE PERSPECTIVE
"Graduates from the University of Michigan-Flint stand out because of the unique opportunities created when a school like Michigan combines with a city like Flint."
UM-Flint provides an excellent Michigan education with a unique perspective. Our students, faculty, and staff actively choose to live, learn, and teach in Flint, and embrace this resilient community whose accomplishments far exceed what’s published in news headlines.
We are collaborating with Flint residents and leaders to change perceptions about our community, break down barriers, and show the world the amazing things our campus, city, and people are accomplishing every day, even in the face of challenges.
#2: COLLABORATIVE, PERSONALIZED LEARNING WITH APPLICATIONS BEYOND THE CLASSROOM
"Early in the academic careers, UM-Flint students can begin working alongside faculty members on research projects—many of which are rooted in issues facing the local community."
With an excellent 14:1 student/faculty ratio, UM-Flint offers students direct access to professors and a front-row seat to their future. Inside UM-Flint’s small, interactive classrooms, students have the opportunity to work closely with expert faculty who are passionate about their fields, their students’ success, and the community they choose to teach and live in.
Beyond the classroom, students collaborate with expert faculty on groundbreaking research and projects for creative expression that have an immediate positive impact on people’s lives. These experiences develop students’ valuable career-related skills and confidence. Through their own research and work, faculty inspire students to do more with their education and respected degrees.
#3: DIVERSE, VIBRANT CAMPUS COMMUNITY WHERE STUDENTS BUILD ON THEIR EXPERIENCES
"One of the real strengths of the UM-Flint experience is the diversity of backgrounds and life experiences every student brings to every discussion in every class."
Representing a wide range of ages, cultures, and backgrounds, our students come to campus with diverse talents, experiences, and passions. UM-Flint recognizes this, and empowers students to build on these qualities as scholars, creative thinkers, problem solvers, community builders, envelope pushers, and individuals.
Here, students are encouraged to explore their interests and passions with individualized learning, hands-on research opportunities, internships related to their majors, meaningful community service, and study-abroad programs that expose them to a world of ideas.
#4: INTIMATE CAMPUS THAT MAKES IT EASIER FOR STUDENTS TO GET INVOLVED
"The size and setting of the UM-Flint campus create a comfortable and inviting atmosphere for learning. But it's the people—the faculty, staff, and students—who make it feel like home."
On UM-Flint’s friendly campus, students, staff, and faculty know each other by name. Our welcoming campus fosters a vibrant student life with student clubs for every interest and an active student government for leaders in the making.
Our intimate campus community makes it easier for students to connect with others, explore and discover passions, and shine as leaders. UM-Flint’s campus experience is shaped by our students. Here, students have the voice, platform, and power to make a difference on campus and beyond.
#5: GREATER ACCESS TO A UM-FLINT EDUCATION WITH ONLINE AND HYBRID FORMATS
"UM-Flint has been on the forefront of online learning since January 2000. As of Spring 2017, 17% of all students were taking an entirely online curriculum."
At UM-Flint, we’re making an outstanding University of Michigan education accessible to more students—including those who live and study remotely. Among the state’s most respected, our online and mixed-mode courses allow students to access the unique advantages, perspectives, and expert faculty of UM-Flint from anywhere in the state and nation, with added convenience and flexibility.
With smaller-than-average online classes led by UM-Flint professors, our online and hybrid courses offer the same intimate, supportive, and collaborative learning experience enjoyed by our on-campus students.
#6: OUTSTANDING VALUE FOR A QUALITY MICHIGAN EDUCATION THAT ATTRACTS EXCEPTIONAL STUDENTS
"The University of Michigan-Flint is consistently recognized for academic distinction and superb value."
UM-Flint students benefit from all of these strengths unique to our campus community, at an outstanding value for a quality University of Michigan education. UM-Flint offers one of the state’s most affordable tuitions for a four-year university and a wide range of financial aid options to make an excellent education even more affordable.
UM-Flint attracts high-achieving students with competitive scholarships and provides a learning environment where they will be challenged to excel in and outside the classroom.