Horizontal Department Signature Marks
For better connection and consistency among Ann Arbor, Dearborn, and Flint, all three campuses have adopted this identity structure at all levels.
Units are encouraged to utilize the full-color, horizontal version of their signature mark, as it is easier to read than the vertical option.
The other versions of this graphic are intended only for 1-color print jobs, such as promo items. However, use of 4-color printing is itself a communicator of “quality and prestige,” and the difference in cost is getting smaller all the time. That is why 1-color designs and graphics should be used sparingly.
Vertical Department Signature Marks
Units should utilize the full-color, horizontal version of their signature mark, as it is easier to read than this vertical option, although this version may fit certain spaces and projects better.