One maize. One blue. One Michigan.

For better connection and greater consistency among Ann Arbor, Dearborn, and Flint, all three campuses have adopted this maize block M on a field of blue as our primary identity mark.

This is UM-Flint's official logo:

The Official UM-Flint Logo

Download via the Digital Asset Manager (DAM)

NOTE: Do not drag graphics from this webpage for use elsewhere. Download the official UM-Flint logo from the Digital Asset Manager (DAM). If you have other needs or questions, contact University Communications & Marketing.

Using the official logo

As the University of Michigan-Flint's most valuable brand asset, ensuring our logo's proper use is critical to safeguarding and furthering UM-Flint's identity and reputation. 

For this reason, University Communications & Marketing (UCOM) is charged with the responsibility of approving ALL print and digital materials that feature the official University of Michigan-Flint logo. 

To get your UM-Flint-branded project approved, please complete UCOM's logo approval form: 

Logo Approval Form

Using our logo

The clear-space rule

Our signature is one of our most visible and valuable assets. Respect it. 

Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.

The minimum clear space for the University of Michigan logo is defined as the height of the block M. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.

In text

In text, the University of Michigan-Flint should appear as four words in upper- and lower-case with a capital “U” for University and a capital “M” for Michigan. In sentences, the University of Michigan artwork (the Michigan M) is never to be used in place of text. These same rules apply for the signatures for schools, colleges, institutes, and programs.

Logo Don'ts

Do the Right Thing

The University of Michigan-Flint logo has been carefully designed and should never be altered in any way. These examples illustrate how NOT to use the logo, but do not include all instances of misuse. 

Do not:

  • alter the marks in any way.
  • use any part of the marks, including the Block M, as part of another word.
  • redesign, redraw, animate, modify, distort, or alter the proportions of the marks.
  • surround the marks with—or place in the foreground over—a pattern or design.
  • rotate or render the marks three-dimensionally.
  • add words, images, or any other new elements to the marks.
  • replace the approved typeface with any other typeface.
  • enclose the marks in a shape or combine it with other design elements or effects.
  • modify the size or position relationship of any element within the marks.
  • add additional copy to the marks.

Using other versions of the logo

There are instances when it is appropriate to use the 2- or 1-color versions of the UM-Flint logo. Please consult University Communications and Marketing about how and when to accurately utilize these options. 

2-color logo over "Michigan blue" background1-color logo over yellow background1-color maize logo over "Michigan blue" background

Logo use by student groups

Sponsored student organizations (SSOs) may use the UM-Flint logo with permission from their sponsoring unit. 

Voluntary student organizations (VSOs) may refer to themselves as the “University of Michigan-Flint [name of group]” but may not use university trademarks or logos. 

Organizations not registered with the Department of Student Involvement and Leadership cannot use university trademarks, logos, or reference the university in the name of their organization. 

All questions about this policy should be directed to University Communications & Marketing