The clear-space rule
Our signature is one of our most visible and valuable assets. Respect it.
Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.
The minimum clear space for the University of Michigan logo is defined as the height of the block M. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.
In text, the University of Michigan-Flint should appear as four words in upper- and lower-case with a capital “U” for University and a capital “M” for Michigan. In sentences, the University of Michigan artwork (the Michigan M) is never to be used in place of text. These same rules apply for the signatures for schools, colleges, institutes, and programs.