What to Say

Messaging is simply the answer to the question, “What should UM-Flint be saying about itself?” In order to ensure each message—the building blocks of our overall brand—is seen as believable, appealing, and unique to UM-Flint, adhering to UM-Flint’s brand promise is strongly recommended.

For more on "what to say," please refer to the Brand Promise and Brand Messaging Breakdown sections of this toolkit for advice on the types of messages to convey with your writing. The rest of this section deals more with "how to say it."