Communication Studies

The Diverse Fields of Communication

A University of Michigan-Flint Communication degree is diverse. With three emphasis areas from which to choose, you can focus on courses related specifically to the business world, the media industry, or explore human communication for the widest flexibility.

All Communication majors complete core courses focused on developing speaking and writing skills, mastering essential theories of how human communication works, and learning how to evaluate research. All Communication majors also complete our capstone course that focuses on getting you ready for the job hunt through rehearsal interviewing, resume writing, and helping you find the right way to sell yourself to employers.

All Communication students are required to complete an internship. You will gain real-world experience to complement your classroom studies. Communication students also have many opportunities to engage with the community. Many of our courses connect students with real-world clients, translating theory into actual practice.

Communication faculty member talking with a student at the University of Michigan-Flint.
Student sitting in a communications class at the University of Michigan-Flint.

What makes the UM-Flint program unique is the individualized attention each student receives from the faculty. Students learn how to succeed in classes and how to prepare themselves to be competitive after graduation. The faculty will personally work with you to develop a resume, select a great internship, and make sure you are aware of opportunities for involvement on campus. In a recent survey of our alumni, 94% said they would recommend majoring in Communication at UM-Flint to a friend.

93% of employers say your “capacity to think critically, communicate clearly and solve complex problems,” matters on the job. These are exactly the skills a Communication Studies degree helps you develop. Communication skills last a lifetime.

Bachelor of Arts in Communication Degree Program

Catalog Description
The BA in Communication features a strong set of core courses in communication skills and theories, along with three diverse emphasis areas that allow students to focus on their career of choice. Students further tailor their degree by selecting elective courses and they must elect a second major, minor, or cognate in another discipline. A cognate is 12 credits of courses in another discipline selected in consultation with their faculty mentor.

Learn more about the Honors track offered.

Each student selects one of three emphasis areas in Communication: Professional Communication, Media Studies, or Speech Communication. Each emphasis area is 12 credit hours.

  • Professional Communication
    Whether you’re interested in working for a small, local non-profit or a large, global corporation, the Professional Communication path will provide you with an understanding of the key fields in which communication professionals often establish their careers. Learn more about the history and theory surrounding organizational communication, advertising, and public relations.
  • Media Studies
    The Media Studies emphasis area at UM-Flint gives students a deep appreciation for how the media works and prepares them to critically analyze the messages we receive every day. Our liberal arts approach to media studies encourages students to be well versed in a broad range of topics within the field. Our approach looks at media messages, the technologies used to produce those messages, and the impact those messages have on individuals and society. By imparting both critical and creative thinking skills, we help students become the individuals sought by today’s employers and communities. Within an ever changing media field, students in this concentration must be able to adapt to what is currently trending and, even more importantly, what will be in demand in the future.
  • Speech Communication
    Students in this emphasis area want a generalist and flexible understanding of the way humans interact with one another. With a focus on relationships, cultural connections and persuasion, Speech Communication is ideally suited for those who want to study how communication can be successful without tying themselves down into a specific career path.


Major Maps Icon

What will your experience as a communication major look like with UM-Flint? We’ve developed major maps to help you learn what to expect during each stage of your studies. These maps share year-by-year information like class selection, extra-curricular opportunities, career preparation, and more. Download the map and start charting your course to success.

Heather Kale

Heather Kale
Communication Studies 1999

Heather is the general manager for the Ferris Wheel, a collaborative working and office space in Flint. A lifelong Flint-area resident, Heather says: “Staying connected with the network I established as a student at UM-Flint and growing up in Flint prepared me for my success. Also, connecting my studies to real-life while working during college helped me capture understanding perspectives and why people communicate the way they do.”

Advising Services

At the University of Michigan-Flint, we are proud to have many dedicated advisors who are the experts students can rely upon to guide their educational journey. Explore all the possible pathways for your future, and book an appointment today.

In addition to academic advising, the College of Arts & Sciences provides extensive career advising services to help you define a clear path for your career. Contact Myesha Cannon through Handshake to schedule your career coaching appointment.

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