Why UM-Flint

What sets apart our Master of Arts in Applied Communication?

expert faculty

The MA in Applied Communication classes are taught by our expert faculty who bring a wealth of knowledge and experience to their instruction. From your faculty mentors, you’ll learn how coursework transfers to the real-world applications in the boardroom and beyond. Your instructors will remain available and accessible to mentor and support you throughout your educational journey.

student testimonial

Listen to what one of our students has to say about the program:


This part-time program offers an online format that will be completed in two years, allowing you to make the most of your time while juggling other responsibilities.

A strong network

You’ll complete your MA in Applied Communication with a small group of about 20 students who share your passion for connecting ideas, solutions, and people. With a focus on collaboration, the program encourages you to work with a team on key projects. This team-based approach helps you forge valuable connections to serve you well throughout your career.

Interactive coursework

Courses are delivered in a highly interactive format, using a variety of web-based platforms. You’ll learn how to maximize your communication skills through discussion boards, blogs, wikis, web conferencing and other collaborative tools ensuring optimal interaction between instructors and students.


This program’s in-depth curriculum is rigorous, challenging, and well-rounded. Courses teach you to make informed decisions, conduct focus groups and interviews, analyze target audiences, and adapt messages to different groups. This specialized knowledge prepares you to excel as a leader in your field.


The program includes a self-directed cognate offered through the Office of Extended Learning, where you’ll develop a thorough knowledge of communication platforms and applications relevant to your career aspirations.


Courses are project-based, culminating in a collaborative capstone project. You’ll emerge from the program with a professional portfolio that demonstrates compelling evidence of the work you’ve done to show future employers.


As part of the world-renowned University of Michigan community, you’ll also have access to the full academic and research resources at the Flint, Dearborn, and Ann Arbor campuses.


Sample Applied Communication Course Schedule

Year 1 Courses

COM 501 Applied Communication Theory 

COM 510 Group Communication and Collaboration


COM 502 Applied Communication Research Methods

COM 512 Communication Consulting and Training


COM 530 Capstone I 

Year 2  

COM 511 Leadership as a Communication Phenomenon

COM 620 Case Studies in Communication Technologies and Interfaces


COM 621 Case Studies in Persuasion

COM 622 Case Studies in Communication, Culture, and Difference


COM 630 Capstone II 




The program requires 30 credits as follows:

A. Core Courses (6 credits)

  • COM 501 - Applied Communication Theory (3)
  • COM 502 - Applied Communication Research Methods (3)

B. Skills Courses (9 credits)

  • COM 510 - Group Communication and Collaboration (3)
  • COM 511 - Leadership as a Communication Phenomenon (3)
  • COM 512 - Communication Consulting and Training (3)

C. Analysis Courses (9 credits)

  • COM 620 - Case Studies in Communication Technologies and Interfaces (3)
  • COM 621 - Case Studies in Persuasion (3)
  • COM 622 - Case Studies in Communication, Culture, and Difference (3)

D. Application Courses (6 credits)

  • COM 530 - Capstone I (3)
  • COM 630 - Capstone II (3)

Additional information on the Master of Arts in Applied Communication including course descriptions can be found in the catalog




The federal government requires universities and colleges to be in compliance with the distance education laws of each individual state. If you are an out-of-state student intending to enroll in an online program, especially if it leads to professional licensure, please visit umflint.edu/oel/online-state-authorization to verify the status of UM-Flint with your state.


To be considered for admission, submit the following to the Office of Graduate Programs, 251 Thompson Library:

  • Application for Graduate Admission
  • $55 application fee (non-refundable)
  • Official transcripts from all colleges and universities attended
  • Statement of Purpose describing your reasons for pursuing the degree, your career objectives, how your education and/or professional experience have prepared you for the program, and your experience with and attitudes towards online learning. Statements may be submitted online during the application process or emailed to graduate@umflint.edu.
  • Résumé, including work experience and extra-curricular activities. May be submitted online during the application process or emailed to graduate@umflint.edu.
  • Three letters of recommendation from individuals knowledgeable of your potential for advanced academic study. Electronic recommendation requests are sent out as a part of the online application process.
  • International Students: Submit additional documentation. Visit umflint.edu/international for details. This program is an online program. Students admitted to this program are not eligible to obtain a student visa (F visa). Students with all other visa types are eligible.

Application Deadlines

To be considered for admission by the Master of Arts in Applied Communication program, all application materials must be submitted on or before:

  • Fall (guaranteed consideration*) – May 1
  • Fall (if space permits) – August 1 

*You must apply for admission by the early deadline to be eligible for scholarships, grants, and research assistantships. The deadline for international students applying to the program is May 1.