Why UM-Flint

What sets apart our Master of Arts in Applied Communication?

Project Based

We take the "applied" in the name of our program seriously. Students do not work on papers that never see the light of day. Instead, throughout the program, students work on real-world projects designed to make a difference. These projects are not tied to individual classes, but are shared across classes, allowing student work to be more efficient, more engaging, and more impactful. Students emerge from the program with a professional portfolio that demonstrates compelling evidence of the work you’ve done to show future employers. 

Student project examples: HERE.

Cohort Driven

Students work together in cohorts, taking the same classes in the same progression. This both enables students to build meaningful, collaborative relationships, and guarantees that students will be able to finish the program in two years. 

The next cohort is set to start in the Fall 2020 semester. 


Because our program is entirely online, students are able to make their education work with their busy, professional lives. While our classes are not self-paced, they are all asynchronous. With rare exceptions, we do not ask students to be present online at any specific time (and even in those instances, we make recordings of live sessions available for those who cannot attend). 

expert faculty

The MA in Applied Communication classes are taught by our expert faculty who bring a wealth of knowledge and experience to their instruction. From your faculty mentors, you’ll learn how coursework transfers to the real-world applications in the boardroom and beyond. Your instructors will remain available and accessible to mentor and support you throughout your educational journey.

student testimonial

Listen to what one of our students has to say about the program:


This program’s in-depth curriculum is rigorous, challenging, and well-rounded. Courses teach you to make informed decisions, conduct focus groups and interviews, analyze target audiences, and adapt messages to different groups. This specialized knowledge prepares you to excel as a leader in your field.


The program includes a self-directed cognate offered through the Office of Extended Learning, where you’ll develop a thorough knowledge of communication platforms and applications relevant to your career aspirations.


As part of the world-renowned University of Michigan community, you’ll also have access to the full academic and research resources at the Flint, Dearborn, and Ann Arbor campuses.




The program requires 30 credits as follows:

Core Courses (6 credits)
COM 501 - Applied Communication Theory (3)
COM 502 - Applied Communication Research Methods (3)

Skills Courses (9 credits)
COM 510 - Group Communication and Collaboration (3)
COM 511 - Leadership as a Communication Phenomenon (3)
COM 512 - Communication Consulting and Training (3)

Analysis Courses (9 credits)
COM 620 - Case Studies in Communication Technologies and Interfaces (3)
COM 621 - Case Studies in Persuasion (3)
COM 622 - Case Studies in Communication, Culture, and Difference (3)

Application Courses (6 credits)
COM 530 - Capstone I (3)
COM 630 - Capstone II (3)

Additional information on the Master of Arts in Applied Communication including course descriptions can be found in the catalog




The federal government requires universities and colleges to be in compliance with the distance education laws of each individual state. If you are an out-of-state student intending to enroll in an online program, especially if it leads to professional licensure, please visit umflint.edu/oel/online-state-authorization to verify the status of UM-Flint with your state.


To be considered for admission, submit an online application below. Other materials can be emailed to FlintGradOffice@umich.edu or delivered to the Office of Graduate Programs, 251 Thompson Library.

  • Application for Graduate Admission
  • $55 application fee (non-refundable)
  • Official transcripts from all colleges and universities attended
  • Statement of Purpose describing your reasons for pursuing the degree, your career objectives, how your education and/or professional experience have prepared you for the program, and your experience with and attitudes towards online learning. Statements may be submitted online during the application process or emailed to FlintGradOffice@umich.edu.
  • Résumé, including work experience and extra-curricular activities. May be submitted online during the application process or emailed to FlintGradOffice@umich.edu.
  • Three letters of recommendation from individuals knowledgeable of your potential for advanced academic study. Electronic recommendation requests are sent out as a part of the online application process.
  • International Students: Submit additional documentation. Visit umflint.edu/international for details. This program is an online program. Students admitted to this program are not eligible to obtain a student visa (F visa). Students with all other visa types are eligible.

Application Dates

Submit all application materials to the Office of Graduate Programs by 5 p.m. on the day of the application deadline. This program offers rolling admission with monthly application reviews. To be considered for admission, all application materials must be submitted on or before:

  • Fall (early review*) – May 1

    • The next term to be admitted for is the Fall 2020 semester. We will be admitting on a rolling basis for this semester. 
  • Fall (final review) – August 1 

*You must apply for admission by the early deadline to be eligible for scholarships, grants, and research assistantships.