{"id":283,"date":"2023-05-26T13:38:54","date_gmt":"2023-05-26T13:38:54","guid":{"rendered":"https:\/\/www.umflint.edu\/mac\/?page_id=283"},"modified":"2025-11-04T05:16:31","modified_gmt":"2025-11-04T10:16:31","slug":"marketing-advertising","status":"publish","type":"page","link":"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/","title":{"rendered":"Marketing and Advertising"},"content":{"rendered":"\n<div class=\"wp-block-umflint-templates umflint-template-default\"><div class=\"wp-block-umflint-jumbotron jumbotron jumbotron-fluid jumbotron-page-large  mb-3\" style=\"background-color: rgb(208, 188, 194);\">\n    <div class=\"container\">\n<div class=\"wp-block-umflint-card card card-default \"><h1 class=\"card-header\">Marketing and Advertising<\/h1><div class=\"card-body\">\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n<a\n    id=\"block-block_ec85e4280f0cfa95d36cdd6e234e249b\"\n    class=\"btn d-inline-flex btn-icon bg-light\"\n    href=\"https:\/\/docs.google.com\/forms\/d\/10mOQWctiCXDDi_ejjTVtD1jXo3IO_9aqS58-eySxsXw\/edit?ts=63ff54a9\"\n    title=\"Marketing Project Request\"\n    target=\"_blank\" >\n            <span class=\"btn-icon-image\">\n            <i class=\"fas fa-eye\" aria-hidden=\"true\"><\/i>        <\/span>\n        <span class=\"btn-icon-text\">\n            Marketing Project Request        <\/span>\n    <\/a>\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\t<\/div>\n\n<\/div>\n\n<\/div><\/div>\n<\/div>\n    <img decoding=\"async\" class=\"jumbotron-image\" src=\"https:\/\/www-s3.umflint.edu\/wp\/uploads\/2023\/05\/Marketing-and-Advertising-Page.jpg\" srcset=\"https:\/\/www-s3.umflint.edu\/wp\/uploads\/2023\/05\/Marketing-and-Advertising-Page.jpg 2560w, https:\/\/www-s3.umflint.edu\/wp\/uploads\/2023\/05\/Marketing-and-Advertising-Page-300x199.jpg 300w, https:\/\/www-s3.umflint.edu\/wp\/uploads\/2023\/05\/Marketing-and-Advertising-Page-1024x680.jpg 1024w, https:\/\/www-s3.umflint.edu\/wp\/uploads\/2023\/05\/Marketing-and-Advertising-Page-768x510.jpg 768w, https:\/\/www-s3.umflint.edu\/wp\/uploads\/2023\/05\/Marketing-and-Advertising-Page-1536x1020.jpg 1536w, https:\/\/www-s3.umflint.edu\/wp\/uploads\/2023\/05\/Marketing-and-Advertising-Page-2048x1360.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" alt=\"\" \/>\n    <\/div>\n\n<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-3\">\n\t\t\t\n<button class=\"btn btn-section w-100 px-0 wp-menu-block-toggle mobile-nav-toggle d-none\" data-target=\"wp-menu-block-side-menu\">\n          <span class=\"h-100 mr-3 mt-1 d-block mobile-nav-icon\" aria-hidden=\"true\">\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t  <\/span>\n          Office of Marketing &amp; Communications<\/button><nav id=\"wp-menu-block-side-menu\" class=\"wp-menu-block sidebar-nav wp-block-umflint-menu-block\"><div class=\"nav-sidebar-title-container\">\n                <div class=\"nav-sidebar-title\"><a href=\"https:\/\/www.umflint.edu\/mac\">Office of Marketing &amp; Communications<\/a><\/div>\n                <a class=\"nav-sidebar-title-close\" href=\"#\" data-target=\"side-menu\" aria-label=\"Close\" aria-expanded=\"false\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"50\" fill=\"currentColor\" viewBox=\"0 0 24 24\">\n                        <title>close<\/title><path d=\"M19,6.41L17.59,5L12,10.59L6.41,5L5,6.41L10.59,12L5,17.59L6.41,19L12,13.41L17.59,19L19,17.59L13.41,12L19,6.41Z\" \/>\n                    <\/svg>\n\t\t\t\t<\/a>\n            <\/div><ul id=\"menu-side-menu\" class=\"menu nav nav-sidebar flex-column\"><li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-49\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-49 nav-item\"><a title=\"Brand Tool Kit\" href=\"https:\/\/www.umflint.edu\/mac\/brand-tool-kit\/\" class=\"nav-link\">Brand Tool Kit<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-343\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-343 nav-item\"><a title=\"Graphic Communications\" href=\"https:\/\/www.umflint.edu\/mac\/graphic-communications\/\" class=\"nav-link\">Graphic Communications<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-345\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-345 nav-item\"><a title=\"Marketing and Advertising\" href=\"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/\" class=\"nav-link\">Marketing and Advertising<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-342\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-342 nav-item\"><a title=\"Media Relations\" href=\"https:\/\/www.umflint.edu\/mac\/media-relations\/\" class=\"nav-link\">Media Relations<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-400\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-400 nav-item\"><a title=\"Photo Archive\" href=\"https:\/\/digitalassets.umich.edu\/portals\/vjs5xrma\/UniversityofMichigan-Flint\" class=\"nav-link\">Photo Archive<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-341\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-341 nav-item\"><a title=\"Photography\/Videography\" href=\"https:\/\/www.umflint.edu\/mac\/photo-video\/\" class=\"nav-link\">Photography\/Videography<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-352\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-352 nav-item\"><a title=\"Resources &amp; Policies\" href=\"https:\/\/www.umflint.edu\/mac\/resources-policies\/\" class=\"nav-link\">Resources &amp; Policies<\/a>\n<ul class=\"subitems-menu\" >\n\t<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-470\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-470 nav-item\"><a title=\"UM-Flint Style Guide\" href=\"https:\/\/www.umflint.edu\/mac\/style-guide\/\" class=\"nav-link\">UM-Flint Style Guide<\/a><\/li>\n<\/ul>\n<\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-344\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-344 nav-item\"><a title=\"Web Communications\" href=\"https:\/\/www.umflint.edu\/mac\/web-communications\/\" class=\"nav-link\">Web Communications<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-362\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-362 nav-item\"><a title=\"Campus Climate Support\" href=\"https:\/\/www.umflint.edu\/ccs\/\" class=\"nav-link\">Campus Climate Support<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-50\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-50 nav-item\"><a title=\"Contact Us\" href=\"https:\/\/www.umflint.edu\/mac\/contact-us\/\" class=\"nav-link\">Contact Us<\/a><\/li>\n<\/ul><\/nav>\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-9\">\n\t\t\t\n<nav aria-label=\"breadcrumb\"><ol class=\"breadcrumb mb-3\"><li class=\"breadcrumb-item\"><a href=\"\/\">Home<\/a><\/li><li class=\"breadcrumb-item\"><a href=\"https:\/\/www.umflint.edu\/mac\">Office of Marketing &amp; Communications<\/a><\/li><li class=\"breadcrumb-item active\" aria-current=\"page\">Marketing and Advertising<\/li><\/ol><\/nav>\n\n\n<p class=\"mb-0\">MAC develops and implements a variety of paid advertising campaigns that bring awareness to university programs, initiatives and events.<br><br>&#8220;Paid advertising&#8221; refers to:<\/p>\n\n\n\n<ul class=\"wp-block-list mt-0\">\n<li>Broadcast and streaming (television, radio).<\/li>\n\n\n\n<li>Streaming and traditional radio.<\/li>\n\n\n\n<li>Digital (search campaigns, display, social networking sites).<\/li>\n\n\n\n<li>Outdoor (billboards).<\/li>\n\n\n\n<li>Print (magazines, newspapers, journals).<\/li>\n<\/ul>\n\n\n\n<p>Before considering any advertising (paid or unpaid), university departments\/offices should consult with Mike Muscat, MAC assistant director, to assess any proposed campaign needs and goals. MAC has access to several media partners, production companies, and internal resources to aid with the development and implementation of advertising. MAC also has an extensive database of existing advertising assets in various formats that may be able to be modified for your needs. If any paid video (TV, online, streaming, etc.) is required, please consult with MAC for production assistance as well as brand adherence.<\/p>\n\n\n\n<p>Please reference our <a href=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vQ0wEdSnjzEb3bW1ryRxpLAu-xKuFp0GYIWOykAtquCmloECNLC3DM28Bdln2jhuG78EO885omgf4GG\/pub?start=false&amp;loop=false&amp;delayms=3000\" target=\"_blank\" rel=\"noreferrer noopener\">brand strategy document<\/a> for information about the university\u2019s current marketing approach, brand guidelines and links to approved logos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">Contact Information<\/mark><\/strong><\/h3>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<p><strong>Robb King<\/strong><br><em>Director<\/em><br><a href=\"mailto:rwking@umich.edu\">rwking@umich.edu<\/a><\/p>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<p><strong>Logan McGrady<\/strong><br><em>Marketing &amp; Digital Communication Manager<\/em><br><a href=\"mailto:lmcgrady@umich.edu\">lmcgrady@umich.edu<\/a><\/p>\n\n\t<\/div>\n\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":38,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-283","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":9,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/283\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/283\/revisions\/500"}],"wp:attachment":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/media?parent=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}