{"id":3,"date":"2020-08-26T13:26:59","date_gmt":"2020-08-26T13:26:59","guid":{"rendered":"https:\/\/www.umflint.edu\/mds\/?page_id=3"},"modified":"2026-03-02T10:36:45","modified_gmt":"2026-03-02T15:36:45","slug":"office-of-marketing-digital-strategy","status":"publish","type":"page","link":"https:\/\/www.umflint.edu\/mac\/","title":{"rendered":"Marketing and Communications"},"content":{"rendered":"\n<div class=\"wp-block-umflint-templates umflint-template-default\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-bottom-center\" style=\"margin-bottom:var(--wp--preset--spacing--40);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;min-height:600px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2000\" class=\"wp-block-cover__image-background wp-image-571 size-full\" alt=\"\" src=\"https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2026\/03\/UM-Flint_MAC.jpg\" style=\"object-position:45% 68%\" data-object-fit=\"cover\" data-object-position=\"45% 68%\" srcset=\"https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2026\/03\/UM-Flint_MAC.jpg 2560w, https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2026\/03\/UM-Flint_MAC-300x234.jpg 300w, https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2026\/03\/UM-Flint_MAC-1024x800.jpg 1024w, https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2026\/03\/UM-Flint_MAC-768x600.jpg 768w, https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2026\/03\/UM-Flint_MAC-1536x1200.jpg 1536w, https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2026\/03\/UM-Flint_MAC-2048x1600.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group pb-0 is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-597a0eb2 wp-block-group-is-layout-flex\" style=\"min-height:0px;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--80);padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-cover has-x-large-font-size\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-primary-background-color has-background-dim-90 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-57be2cde wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-left has-secondary-color has-text-color has-link-color wp-elements-f30179e6c575343216f2995f48e915d8\" style=\"font-size:clamp(31.152px, 1.947rem + ((1vw - 3.2px) * 1.863), 55px);font-style:normal;font-weight:600;text-transform:uppercase\">Office of Marketing &amp; Communications<\/h1>\n\n\n<div class=\"wp-bootstrap-blocks-container container mb-0\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-7bbf5824 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-secondary-background-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeyxEwKSTYHQpqu3Hj2iolgBbjanUFPevb25_PjhWVEJCQFTg\/viewform\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\" target=\"_blank\" rel=\"noreferrer noopener\">Logo Approval<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 mb-2\"><a class=\"wp-block-button__link has-info-background-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSc20HG0rK0QJnvAmiyAUCYSwu5C2-E-WIOs0NltIJycqqbbyQ\/viewform\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\" target=\"_blank\" rel=\"noreferrer noopener\">Graphic Design Request<\/a><\/div>\n<\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-7bbf5824 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-danger-background-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/teamdynamix.umich.edu\/TDClient\/92\/Portal\/Requests\/TicketRequests\/NewForm?ID=OdoREOX8xzc_&amp;RequestorType=Service\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\" target=\"_blank\" rel=\"noreferrer noopener\">Website Update Request<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 mb-2\"><a class=\"wp-block-button__link has-warning-background-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScWCA2jf0w8mSv_UXTBBqZylwlECVl49GT4xvFGQkFck3fGgg\/viewform\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\" target=\"_blank\" rel=\"noreferrer noopener\">Story\/Social Request<\/a><\/div>\n<\/div>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-4\">\n\t\t\t\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-7bbf5824 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-taubman-teal-background-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScFBmON0cVuBtt64VxJKxkK6NAIDfWWdmJgF2I6Pfin_eEWwQ\/viewform\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\" target=\"_blank\" rel=\"noreferrer noopener\">Photo\/Video Request<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-wave-field-green-background-color has-background has-custom-font-size wp-element-button\" href=\"https:\/\/forms.gle\/Zq2iYPdSjJbDnSsE8\" style=\"font-size:clamp(14px, 0.875rem + ((1vw - 3.2px) * 0.156), 16px);\" target=\"_blank\" rel=\"noreferrer noopener\">Paid Marketing Campaign Request<\/a><\/div>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-3\">\n\t\t\t\n<button class=\"btn btn-section w-100 px-0 wp-menu-block-toggle mobile-nav-toggle d-none\" data-target=\"wp-menu-block-side-menu\">\n          <span class=\"h-100 mr-3 mt-1 d-block mobile-nav-icon\" aria-hidden=\"true\">\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t  <\/span>\n          Office of Marketing &amp; Communications<\/button><nav id=\"wp-menu-block-side-menu\" class=\"wp-menu-block sidebar-nav wp-block-umflint-menu-block\"><div class=\"nav-sidebar-title-container\">\n                <div class=\"nav-sidebar-title\"><a href=\"https:\/\/www.umflint.edu\/mac\">Office of Marketing &amp; Communications<\/a><\/div>\n                <a class=\"nav-sidebar-title-close\" href=\"#\" data-target=\"side-menu\" aria-label=\"Close\" aria-expanded=\"false\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"50\" fill=\"currentColor\" viewBox=\"0 0 24 24\">\n                        <title>close<\/title><path d=\"M19,6.41L17.59,5L12,10.59L6.41,5L5,6.41L10.59,12L5,17.59L6.41,19L12,13.41L17.59,19L19,17.59L13.41,12L19,6.41Z\" \/>\n                    <\/svg>\n\t\t\t\t<\/a>\n            <\/div><ul id=\"menu-side-menu\" class=\"menu nav nav-sidebar flex-column\"><li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-49\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-49 nav-item\"><a title=\"Brand Tool Kit\" href=\"https:\/\/www.umflint.edu\/mac\/brand-tool-kit\/\" class=\"nav-link\">Brand Tool Kit<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-343\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-343 nav-item\"><a title=\"Graphic Communications\" href=\"https:\/\/www.umflint.edu\/mac\/graphic-communications\/\" class=\"nav-link\">Graphic Communications<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-345\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-345 nav-item\"><a title=\"Marketing and Advertising\" href=\"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/\" class=\"nav-link\">Marketing and Advertising<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-342\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-342 nav-item\"><a title=\"Media Relations\" href=\"https:\/\/www.umflint.edu\/mac\/media-relations\/\" class=\"nav-link\">Media Relations<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-400\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-400 nav-item\"><a title=\"Photo Archive\" href=\"https:\/\/digitalassets.umich.edu\/portals\/vjs5xrma\/UniversityofMichigan-Flint\" class=\"nav-link\">Photo Archive<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-341\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-341 nav-item\"><a title=\"Photography\/Videography\" href=\"https:\/\/www.umflint.edu\/mac\/photo-video\/\" class=\"nav-link\">Photography\/Videography<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-352\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-352 nav-item\"><a title=\"Resources &amp; Policies\" href=\"https:\/\/www.umflint.edu\/mac\/resources-policies\/\" class=\"nav-link\">Resources &amp; Policies<\/a>\n<ul class=\"subitems-menu\" >\n\t<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-470\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-470 nav-item\"><a title=\"UM-Flint Style Guide\" href=\"https:\/\/www.umflint.edu\/mac\/style-guide\/\" class=\"nav-link\">UM-Flint Style Guide<\/a><\/li>\n<\/ul>\n<\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-344\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-344 nav-item\"><a title=\"Web Communications\" href=\"https:\/\/www.umflint.edu\/mac\/web-communications\/\" class=\"nav-link\">Web Communications<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-362\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-362 nav-item\"><a title=\"Campus Climate Support\" href=\"https:\/\/www.umflint.edu\/ccs\/\" class=\"nav-link\">Campus Climate Support<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-50\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-50 nav-item\"><a title=\"Contact Us\" href=\"https:\/\/www.umflint.edu\/mac\/contact-us\/\" class=\"nav-link\">Contact Us<\/a><\/li>\n<\/ul><\/nav>\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-9\">\n\t\t\t\n<nav aria-label=\"breadcrumb\"><ol class=\"breadcrumb mb-3\"><li class=\"breadcrumb-item\"><a href=\"\/\">Home<\/a><\/li><li class=\"breadcrumb-item\"><a href=\"https:\/\/www.umflint.edu\/mac\">Office of Marketing &amp; Communications<\/a><\/li><li class=\"breadcrumb-item active\" aria-current=\"page\">Marketing and Communications<\/li><\/ol><\/nav>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\">Developing Strategy &amp; Creating Content<\/h2>\n\n\n\n<p>The University of Michigan-Flint\u2019s Office of Marketing &amp; Communications serves as the university&#8217;s marketing and branding center, leading its primary messaging strategy to shape UM-Flint&#8217;s reputation. Additionally, the office spearheads various digital marketing initiatives that support the university&#8217;s enrollment goals.<br><\/p>\n\n\n\n<p>MAC advances the branding and enrollment goals of the university by promoting an understanding of and support for UM-Flint among internal and external constituencies and the wider community.<\/p>\n\n\n\n<p>The office has functional responsibility for the following areas:<\/p>\n\n\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Brand strategy and guidelines.<\/li>\n\n\n\n<li>Marketing and communications strategy.<\/li>\n\n\n\n<li>Creative development and delivery.<\/li>\n\n\n\n<li>Media and public relations.<\/li>\n\n\n\n<li>Internal and external communications.<\/li>\n<\/ul>\n\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-6\">\n\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Image and brand management\/tracking.<\/li>\n\n\n\n<li>Web communication.<\/li>\n\n\n\n<li>Graphic design.<\/li>\n\n\n\n<li>Digital design, photography and videography.<\/li>\n<\/ul>\n\n\t<\/div>\n\n<\/div>\n\n\n\n<p>Any inquiries can be sent to&nbsp;<a href=\"mailto:mac-flint@umich.edu\"><strong>mac-flint@umich.edu<\/strong><\/a>.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.umflint.edu\/mac\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":106,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":573,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/3\/revisions\/573"}],"wp:attachment":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}