{"id":34,"date":"2026-06-25T07:58:51","date_gmt":"2026-06-25T11:58:51","guid":{"rendered":"https:\/\/cms.web.umflint.edu\/mac\/?page_id=34"},"modified":"2026-06-30T18:20:06","modified_gmt":"2026-06-30T22:20:06","slug":"web-communications","status":"publish","type":"page","link":"https:\/\/www.umflint.edu\/mac\/web-communications\/","title":{"rendered":"Web Communications"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center fb-columns-page-header is-layout-flex wp-container-core-columns-is-layout-0e47273b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-951621a4 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n\n\n<h1 class=\"wp-block-heading has-xx-large-font-size\">Web Communications<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">The Office of Marketing &amp; Communications leads web communication and digital strategy for the University of Michigan-Flint. We manage the university&#8217;s website and help campus units share their stories and strengthen the UM-Flint brand online.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-leading-icon=\"email\"><a data-leading-icon=\"email\" class=\"wp-block-button__link has-brand-maize-background-color has-background wp-element-button fb-button-has-icon\" href=\"https:\/\/teamdynamix.umich.edu\/TDClient\/92\/Portal\/Requests\/TicketRequests\/NewForm?ID=OdoREOX8xzc_&amp;RequestorType=Service\"><svg class=\"fb-button-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M19 5H5c-1.1 0-2 .9-2 2v10c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V7c0-1.1-.9-2-2-2zm-.5 3.2L12 12.4 5.5 8.2V6.5l6.5 4.5 6.5-4.5v1.7z\"><\/path><\/svg>Website Update Request<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\" data-leading-icon=\"document\"><a data-leading-icon=\"document\" class=\"wp-block-button__link wp-element-button fb-button-has-icon\" href=\"https:\/\/www.umflint.edu\/accessibility\/\"><svg class=\"fb-button-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M15.5 7.5h-7V9h7V7.5zm-7 3.5h7v1.5h-7V11zm7 3.5h-7V16h7v-1.5z\"><\/path><path d=\"M17 4H7c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h10c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm.5 14c0 .3-.2.5-.5.5H7c-.3 0-.5-.2-.5-.5V6c0-.3.2-.5.5-.5h10c.3 0 .5.2.5.5v12z\"><\/path><\/svg>Accessibility<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\" data-leading-icon=\"external\"><a data-leading-icon=\"external\" class=\"wp-block-button__link has-text-alternate-background-color has-background wp-element-button fb-button-has-icon\" href=\"https:\/\/www.umflint.edu\/mac\/style-guide\/\"><svg class=\"fb-button-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M19.5 4.5h-7V6h4.4l-5.7 5.7 1.1 1.1L18 7.1v4.4h1.5v-7z\"><\/path><path d=\"M4.5 8.5v11h11V13H14v5H6V10h5V8.5z\"><\/path><\/svg>Style Guide<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-container-core-column-is-layout-5b271542 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-cover wp-container-content-958eb9dc\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:70vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" class=\"wp-block-cover__image-background wp-image-46 size-full\" alt=\"A person types on a keyboard in a dimly lit workspace with a tablet displaying code, a flowchart on paper, and a mug nearby.\" src=\"https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-web.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-web.jpg 1920w, https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-web-300x200.jpg 300w, https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-web-1024x683.jpg 1024w, https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-web-768x512.jpg 768w, https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-web-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#5a4484\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0e47273b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><nav class=\"is-responsive is-vertical is-style-sidebar is-style-sidebar--2 wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-bd946717 wp-block-navigation-is-layout-flex\" aria-label=\"Sidebar Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-3\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-3-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive is-vertical is-style-sidebar is-style-sidebar--2 wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/brand-tool-kit\/\"><span class=\"wp-block-navigation-item__label\">Brand Tool Kit<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/graphic-communications\/\"><span class=\"wp-block-navigation-item__label\">Graphic Communications<\/span><\/a><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.umflint.edu\/mac\/resources-policies\/\"><span class=\"wp-block-navigation-item__label\">Resources &amp; Policies<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Resources &amp; Policies submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/style-guide\/\"><span class=\"wp-block-navigation-item__label\">Style Guide<\/span><\/a><\/li><\/ul><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/photo-video\/\"><span class=\"wp-block-navigation-item__label\">Photo &amp; Video<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/media-relations\/\"><span class=\"wp-block-navigation-item__label\">Media Relations<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/\"><span class=\"wp-block-navigation-item__label\">Marketing and Advertising<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/web-communications\/\"><span class=\"wp-block-navigation-item__label\">Web Communications<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/contact-us\/\"><span class=\"wp-block-navigation-item__label\">Contact Us<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h2 class=\"wp-block-heading has-x-large-font-size\">Writing for the Web<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you write for the web, write for the reader. Before you publish anything, ask yourself: <em>If I landed on this page, would I find what I need right away?<\/em> People rarely read web pages word-for-word. They skim, scan, and hunt for answers, so clarity and structure aren\u2019t optional, they\u2019re what make your content usable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Best Practices for Web Writing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lead with what matters most.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Put your key information at the top of the page. Readers scan first and commit to reading only once they\u2019re confident the page is worth their time, so give them a reason to stay in the first few lines.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use headings to guide the reader.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Headings work like signposts. They break your content into scannable sections and help people jump straight to the part they came for.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Keep it short and scannable.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Favor short paragraphs and bulleted lists, and lead each bullet with the keyword that carries the meaning. Tight, well-organized text is far easier to digest than dense blocks of copy.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Write meaningful link text.<\/strong>\n<ul class=\"wp-block-list\">\n<li>A link should make sense on its own, without the sentence around it. Skip vague labels like \u201cclick here\u201d and instead describe where the link goes, such as \u201cdownload the enrollment checklist.\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Use plain, familiar language.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Choose everyday words your audience already knows. Avoid jargon, acronyms, and insider terms that leave readers guessing.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Give every page context.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Visitors often arrive on an interior page directly from a search engine, so each page needs to stand on its own. Rather than linking to a bare PDF, for example, explain what it contains and who it\u2019s for.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Stay consistent.<\/strong>\n<ul class=\"wp-block-list\">\n<li>Keep your formatting, style, and tone uniform across the site. Readers value clarity over cleverness and trust a predictable, consistent experience.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center fb-cover-chamfer-photo has-brand-white-color has-brand-blue-background-color has-text-color has-background has-link-color wp-elements-a97ba4e18ee6893e5760aa2e6e56b017 is-layout-flex wp-container-core-columns-is-layout-9c11d1c0 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--0);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-container-core-column-is-layout-5b271542 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-cover is-light has-chamfer wp-container-content-958eb9dc\" style=\"clip-path: polygon(0 0, calc(100% - 200px) 0, 100% 200px, 100% 100%, 0 100%); margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:70vh;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/www.umflint.edu\/mac\/wp-content\/themes\/flintblock\/assets\/images\/sidewalk-art.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#ac9e81\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-16f4663b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color has-xx-large-font-size wp-elements-06a4d12dbdb65f7b057033a07a0c2712\">The Inverted Pyramid of Five W\u2019s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Inverted Pyramid is a style of writing often associated with news stories. In this style, the first sentence is the most important, providing a summary of the entire article.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Writing for the web should be the same. The most important information should be at the top of the page, followed by supporting information, including the five Ws (Who, What, When, Where, Why). The supporting information should be in the middle of the page, and the least important information should be at the bottom.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Web Communications The Office of Marketing &amp; Communications leads web communication and digital strategy for the University of Michigan-Flint. We manage the university&#8217;s website and help campus units share their stories and strengthen the UM-Flint brand online. Writing for the Web When you write for the web, write for the reader. Before you publish anything, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-34","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/34","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/comments?post=34"}],"version-history":[{"count":9,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/34\/revisions"}],"predecessor-version":[{"id":51,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/34\/revisions\/51"}],"wp:attachment":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/media?parent=34"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}