{"id":364,"date":"2026-06-25T14:05:35","date_gmt":"2026-06-25T18:05:35","guid":{"rendered":"https:\/\/cms.web.umflint.edu\/mac\/?page_id=364"},"modified":"2026-06-30T18:09:42","modified_gmt":"2026-06-30T22:09:42","slug":"brand-tool-kit","status":"publish","type":"page","link":"https:\/\/www.umflint.edu\/mac\/brand-tool-kit\/","title":{"rendered":"Brand Tool Kit"},"content":{"rendered":"\n<div class=\"wp-block-cover fb-cover-text-box wp-duotone-black-and-white\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:100%;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-448 size-large\" alt=\"Banners displaying &quot;M FLINT&quot; in yellow text on a blue background, surrounded by green trees and a partly cloudy sky.\" src=\"https:\/\/www.umflint.edu\/shared-media\/wp-content\/uploads\/sites\/7\/2026\/06\/Applied-students-1024x683.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-90 has-background-dim wp-block-cover__gradient-background has-background-gradient has-blue-gradient-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-container-core-cover-is-layout-15d3db16 wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--70)\">\n<h1 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color has-xx-large-font-size wp-elements-91d7c4fd75737fe331352d8039fa3743\">Brand Tool Kit<\/h1>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0e47273b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><nav class=\"is-responsive is-vertical is-style-sidebar is-style-sidebar--1 wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-bd946717 wp-block-navigation-is-layout-flex\" aria-label=\"Sidebar Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-2\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-2-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive is-vertical is-style-sidebar is-style-sidebar--1 wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/brand-tool-kit\/\"><span class=\"wp-block-navigation-item__label\">Brand Tool Kit<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/graphic-communications\/\"><span class=\"wp-block-navigation-item__label\">Graphic Communications<\/span><\/a><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.umflint.edu\/mac\/resources-policies\/\"><span class=\"wp-block-navigation-item__label\">Resources &amp; Policies<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Resources &amp; Policies submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/style-guide\/\"><span class=\"wp-block-navigation-item__label\">Style Guide<\/span><\/a><\/li><\/ul><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/photo-video\/\"><span class=\"wp-block-navigation-item__label\">Photo &amp; Video<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/media-relations\/\"><span class=\"wp-block-navigation-item__label\">Media Relations<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/\"><span class=\"wp-block-navigation-item__label\">Marketing and Advertising<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/web-communications\/\"><span class=\"wp-block-navigation-item__label\">Web Communications<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/contact-us\/\"><span class=\"wp-block-navigation-item__label\">Contact Us<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">One maize. One blue. One Michigan.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The University of Michigan-Flint\u2019s official logo is the most visible, recognizable, and powerful carrier of the university\u2019s identity. We encourage you to use the useful tips, guidelines, and resources on this page to keep our brand consistent and strong. For the full list of brand guidelines, visit&nbsp;<a href=\"https:\/\/brand.umich.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">U-M\u2019s Brand &amp; Visual Identity site<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Logos<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-0e47273b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2020\/08\/UMFlint.Stamp_-295x300.png\" alt=\"University of Michigan-Flint vertical logo\" class=\"wp-image-23\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As UM-Flint\u2019s most valuable brand asset, ensuring our logo\u2019s proper use is critical to safeguarding and furthering UM-Flint\u2019s identity and reputation.<br><br>For this reason, Marketing &amp; Communications is responsible for approving ALL print and digital materials featuring the official UM-Flint logo.<br><br>To get your UM-Flint-branded project approved, please complete&nbsp;<a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeyxEwKSTYHQpqu3Hj2iolgBbjanUFPevb25_PjhWVEJCQFTg\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\">MAC\u2019s logo approval form<\/a>.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Clear-space Rule<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Always position the logo for maximum impact and give it plenty of room to breathe. This will help ensure its visibility and legibility.<br><br>The minimum clear space for the University of Michigan logo is defined as the height of the block M. Understanding the clear-space rule is essential, as it is also the standard for logo position and scale on most printed communications. In that regard, the clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">In Text<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In text, the University of Michigan-Flint should appear as four words in upper- and lower-case with a capital \u201cU\u201d for University and a capital \u201cM\u201d for Michigan. In sentences, the University of Michigan artwork (the Michigan M) is never to be used in place of text. These same rules apply to the signatures for schools, colleges, institutes, and programs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Logo Don\u2019ts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The UM-Flint logo has been carefully designed and should never be altered in any way. These examples illustrate how NOT to use the logo but do not include all instances of misuse.<br><br><em>Do not:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alter the marks in any way.<\/li>\n\n\n\n<li>Use any part of the marks, including the Block M, as part of another word.<\/li>\n\n\n\n<li>Redesign, redraw, animate, modify, distort, or alter the proportions of the marks.<\/li>\n\n\n\n<li>Surround the marks with\u2014or place in the foreground over\u2014a pattern or design.<\/li>\n\n\n\n<li>Rotate or render the marks three-dimensionally.<\/li>\n\n\n\n<li>Add words, images, or any other new elements to the marks.<\/li>\n\n\n\n<li>Replace the approved typeface with any other typeface.<\/li>\n\n\n\n<li>Enclose the marks in a shape or combine it with other design elements or effects.<\/li>\n\n\n\n<li>Modify the size or position relationship of any element within the marks.<\/li>\n\n\n\n<li>Add an additional copy to the marks.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Using Other Versions of the Logo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are instances when it is appropriate to use the 2- or 1-color versions of the UM-Flint logo. Please consult MAC about how and when to accurately utilize these options.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Logo Use by Student Groups<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.umflint.edu\/campus-life\/student-clubs-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sponsored student organizations<\/a>&nbsp;may use the UM-Flint logo with permission from their sponsoring unit.<br><br>Voluntary student organizations may refer to themselves as the \u201cUniversity of Michigan-Flint [name of group]\u201d but may not use university trademarks or logos.<br><br>Organizations not registered with the Office of the Dean of Students cannot use university trademarks, logos, or reference the university in the name of their organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Social Media Icons<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The social media icons created by the Office of Marketing &amp; Communications are considered \u201cofficial\u201d and will only be created for the approved department and program social media accounts.<br><br>They work for Facebook, Twitter, Instagram, and any other social networks that use a square or round graphic for the profile image and should NOT be resized or modified. You can find your department or program\u2019s social media icon in the Digital Asset Manager or request one by contacting MAC.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">University Seal<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The University Seal is used ONLY to certify official acts by the Board of Regents and official university documents, including diplomas. Administrators, faculty, staff, and students are PROHIBITED from using the University Seal. It is for Regental use only.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Colors<\/h2>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-0e47273b wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2020\/08\/swatch-maize.png\" alt=\"Pantone 7406 C\" class=\"wp-image-27\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PMS:&nbsp;<\/strong>7406 (coated and uncoated)&nbsp;<br><strong>CMYK:<\/strong>&nbsp;C0 \/ M18 \/ Y100 \/ K0&nbsp;<br><strong>HEX:<\/strong>&nbsp;ffcb05<br><br><br><br><br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/11\/files\/2020\/08\/swatch-blue.png\" alt=\"Pantone 282 C\" class=\"wp-image-55\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PMS:&nbsp;<\/strong>282 (coated and uncoated)&nbsp;<br><strong>CMYK:<\/strong>&nbsp;C100 \/ M63 \/ Y15 \/ K72<br><strong>HEX:&nbsp;<\/strong>00274c<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>To create more visual interest and variety, we have expanded the basic palette to include additional complementary colors. Secondary colors are meant to be used as accents only. Maize and Blue remain the dominant colors of all branded communications.<br><br>For the full list of secondary colors, visit&nbsp;<a href=\"https:\/\/brand.umich.edu\/design-resources\/colors\/\" target=\"_blank\" rel=\"noreferrer noopener\">U-M\u2019s Brand &amp; Visual Identity site<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Typography<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The following fonts have been approved for use by the&nbsp;<a href=\"https:\/\/brand.umich.edu\/design-resources\/typography\/\" target=\"_blank\" rel=\"noreferrer noopener\">University of Michigan Brand Office<\/a>. By using these fonts, you can be assured that your project adheres to the identity guidelines that have helped make the University of Michigan one of the most recognized brands in the world.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Arial<\/li>\n\n\n\n<li>Georgia<\/li>\n\n\n\n<li>Open Sans<\/li>\n\n\n\n<li>Times New Roman<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Our Brand Voice<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our voice is an integral part of our brand. It\u2019s what brings our brand to life. The language and tone we use in our communications should reflect the personality of our brand and the unique qualities of our university and the resilient community we call home. Those qualities, identified here, guide how we speak to our constituents in every communication we produce.<br><br>UM-Flint\u2019s brand voice is:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Friendly<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our voice should be conversational, welcoming, and accessible. We should speak in the language of our students and constituents, avoiding academic jargon that sounds formal, stilted, or institutional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Authentic<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We tell it like it is \u2014 no hyperbole, no pretensions. Our voice comes from a genuine place \u2014 our students and community. We use clear language and back up our claims with specific examples whenever possible. We are honest about who we are and where we come from.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Active<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are a campus of movers and shakers. Our students are active in and outside the classroom, learning on their feet and in the community by doing, making, and creating as well as studying. We also play an active role in our local community. This dynamic energy and motion should be reflected in our language.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Fearless<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Our students, staff, faculty, and campus community never back down from a challenge. In fact, we thrive on rolling up our sleeves and solving complex problems in the classroom, in the community, and beyond. We are resourceful and creative, and we do not give up. This tenacity should come across in our voice as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Community-Minded<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are part of our community. We choose to live, learn, and work here. And we believe in the power of education to transform communities like ours for the better. We see the broader purpose of a Michigan education beyond the degree that hangs on the wall. We\u2019re learning to be a force for good.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">Flint<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We are proud of our Flint community and location. We know there\u2019s much more to Flint than what the headlines tell us. Amazing things are happening here every day, and we\u2019re ready to make sure the world knows about it. The character and personality of this remarkable, resilient community should permeate our language.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Grammar &amp; Abbreviations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The following are guidelines for abbreviations and grammar specific to the University of Michigan-Flint. For more information on capitalization, punctuation, and abbreviations, refer to these&nbsp;<a href=\"https:\/\/brand.umich.edu\/editorial-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">U-M editorial resources<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">University Name<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When referring to the University of Michigan-Flint in the text (within a sentence), use a lowercase \u201ct\u201d in \u201cthe,\u201d as in the sentence below. When the name stands alone, as on stationery, a brochure cover, or in giving the address, it is preferred that \u201cThe\u201d be used with a capital \u201cT.\u201d<br><br>Please note that the correct punctuation mark for the University of Michigan-Flint (and its abbreviations) is the shorter hyphen rather than the longer en-dash or em-dash. There should not be spaces on either side of the hyphen. the University of Michigan-Flint should appear as four words in uppercase and lowercase with a capital \u201cU\u201d for University, a capital \u201cM\u201d for Michigan, a hyphen (without spaces on either side), and a capital \u201cF\u201d for Flint.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full name of the University of Michigan-Flint should be used on first reference.&nbsp;UM-Flint may be used in subsequent mentions. The word \u201cuniversity\u201d can be used and should not be capitalized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\">University of Michigan-Flint Abbreviations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The only acceptable abbreviation for the University of Michigan-Flint name is UM-Flint.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\">Publication Requirements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Nondiscrimination Policy Statement is provided by the Office of Institutional Equity. The full statement must appear in publications as required by the U.S. Department of Education. The Office of the General Counsel says that the statement should be included in any materials or publications that contain general information and are used to \u201crecruit applicants, participants, beneficiaries or employees.\u201d Posters could be exempt if they include no \u201cgeneral information\u201d beyond the announcement of an event.<br><br>The full nondiscrimination policy statement can be found on the&nbsp;<a href=\"https:\/\/oie.umich.edu\/nondiscrimination-policy-notice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Office of Institutional Equity website<\/a>. If space is limited, please use the following instead:&nbsp;<em>A Non-discriminatory, Affirmative Action Employer.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>One maize. One blue. One Michigan. The University of Michigan-Flint\u2019s official logo is the most visible, recognizable, and powerful carrier of the university\u2019s identity. We encourage you to use the useful tips, guidelines, and resources on this page to keep our brand consistent and strong. For the full list of brand guidelines, visit&nbsp;U-M\u2019s Brand &amp; [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-364","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/comments?post=364"}],"version-history":[{"count":6,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/364\/revisions"}],"predecessor-version":[{"id":579,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/364\/revisions\/579"}],"wp:attachment":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/media?parent=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}