{"id":516,"date":"2026-01-28T10:43:45","date_gmt":"2026-01-28T15:43:45","guid":{"rendered":"https:\/\/www.umflint.edu\/mac\/?page_id=516"},"modified":"2026-01-28T10:43:46","modified_gmt":"2026-01-28T15:43:46","slug":"video","status":"publish","type":"page","link":"https:\/\/www.umflint.edu\/mac\/resources-policies\/video\/","title":{"rendered":"Video Recording Guide"},"content":{"rendered":"\n<div class=\"wp-block-umflint-templates umflint-template-default_no_jumbotron\">\n<div class=\"wp-block-cover is-light\" style=\"margin-bottom:var(--wp--preset--spacing--40);min-height:50px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-533 size-large\" alt=\"\" src=\"https:\/\/www-s3.umflint.edu\/wp\/blogs.dir\/114\/files\/2025\/12\/Blue.UCEN_-1024x800.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#FFF\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n\n<h1 class=\"wp-block-heading has-secondary-color has-text-color has-link-color wp-elements-f353b7e97427d52a1eabccb16b58b5ed\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);font-size:clamp(31.152px, 1.947rem + ((1vw - 3.2px) * 1.863), 55px);font-style:normal;font-weight:600;text-transform:uppercase\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-secondary-color\">Video Recording Guide<\/mark><\/h1>\n\n<\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-bootstrap-blocks-container container mb-2\">\n\t\n<div class=\"wp-bootstrap-blocks-row row\">\n\t\n\n<div class=\"col-12 col-md-3\">\n\t\t\t\n<button class=\"btn btn-section w-100 px-0 wp-menu-block-toggle mobile-nav-toggle d-none\" data-target=\"wp-menu-block-side-menu\">\n          <span class=\"h-100 mr-3 mt-1 d-block mobile-nav-icon\" aria-hidden=\"true\">\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t\t<span class=\"mb-1 transition bg-dark d-block mobile-nav-icon-line\"><\/span>\n\t\t  <\/span>\n          Office of Marketing &amp; Communications<\/button><nav id=\"wp-menu-block-side-menu\" class=\"wp-menu-block sidebar-nav wp-block-umflint-menu-block\"><div class=\"nav-sidebar-title-container\">\n                <div class=\"nav-sidebar-title\"><a href=\"https:\/\/www.umflint.edu\/mac\">Office of Marketing &amp; Communications<\/a><\/div>\n                <a class=\"nav-sidebar-title-close\" href=\"#\" data-target=\"side-menu\" aria-label=\"Close\" aria-expanded=\"false\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"100%\" height=\"50\" fill=\"currentColor\" viewBox=\"0 0 24 24\">\n                        <title>close<\/title><path d=\"M19,6.41L17.59,5L12,10.59L6.41,5L5,6.41L10.59,12L5,17.59L6.41,19L12,13.41L17.59,19L19,17.59L13.41,12L19,6.41Z\" \/>\n                    <\/svg>\n\t\t\t\t<\/a>\n            <\/div><ul id=\"menu-side-menu\" class=\"menu nav nav-sidebar flex-column\"><li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-49\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-49 nav-item\"><a title=\"Brand Tool Kit\" href=\"https:\/\/www.umflint.edu\/mac\/brand-tool-kit\/\" class=\"nav-link\">Brand Tool Kit<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-343\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-343 nav-item\"><a title=\"Graphic Communications\" href=\"https:\/\/www.umflint.edu\/mac\/graphic-communications\/\" class=\"nav-link\">Graphic Communications<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-345\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-345 nav-item\"><a title=\"Marketing and Advertising\" href=\"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/\" class=\"nav-link\">Marketing and Advertising<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-342\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-342 nav-item\"><a title=\"Media Relations\" href=\"https:\/\/www.umflint.edu\/mac\/media-relations\/\" class=\"nav-link\">Media Relations<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-400\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-400 nav-item\"><a title=\"Photo Archive\" href=\"https:\/\/digitalassets.umich.edu\/portals\/vjs5xrma\/UniversityofMichigan-Flint\" class=\"nav-link\">Photo Archive<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-341\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-341 nav-item\"><a title=\"Photography\/Videography\" href=\"https:\/\/www.umflint.edu\/mac\/photo-video\/\" class=\"nav-link\">Photography\/Videography<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-352\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-352 nav-item\"><a title=\"Resources &amp; Policies\" href=\"https:\/\/www.umflint.edu\/mac\/resources-policies\/\" class=\"nav-link\">Resources &amp; Policies<\/a>\n<ul class=\"subitems-menu\" >\n\t<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-470\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-470 nav-item\"><a title=\"UM-Flint Style Guide\" href=\"https:\/\/www.umflint.edu\/mac\/style-guide\/\" class=\"nav-link\">UM-Flint Style Guide<\/a><\/li>\n<\/ul>\n<\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-344\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-344 nav-item\"><a title=\"Web Communications\" href=\"https:\/\/www.umflint.edu\/mac\/web-communications\/\" class=\"nav-link\">Web Communications<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-362\" class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-362 nav-item\"><a title=\"Campus Climate Support\" href=\"https:\/\/www.umflint.edu\/ccs\/\" class=\"nav-link\">Campus Climate Support<\/a><\/li>\n<li itemscope=\"itemscope\" itemtype=\"https:\/\/www.schema.org\/SiteNavigationElement\" id=\"menu-item-50\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-50 nav-item\"><a title=\"Contact Us\" href=\"https:\/\/www.umflint.edu\/mac\/contact-us\/\" class=\"nav-link\">Contact Us<\/a><\/li>\n<\/ul><\/nav>\n\t<\/div>\n\n\n\n<div class=\"col-12 col-md-9\">\n\t\t\t\n<nav aria-label=\"breadcrumb\"><ol class=\"breadcrumb mb-3\"><li class=\"breadcrumb-item\"><a href=\"\/\">Home<\/a><\/li><li class=\"breadcrumb-item\"><a href=\"https:\/\/www.umflint.edu\/mac\">Office of Marketing &amp; Communications<\/a><\/li><li class=\"breadcrumb-item\"><a href=\"https:\/\/www.umflint.edu\/mac\/resources-policies\/\">Resources &amp; Policies<\/a><\/li><li class=\"breadcrumb-item active\" aria-current=\"page\">Video Recording Guide<\/li><\/ol><\/nav>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-6e76db33af640f41c01fc691868afc4a\">Video Recording<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-0a0546ef11816efdaf72c6000a74420d\"><strong>Technical Tips &amp; Recommendations<\/strong><\/h3>\n\n\n\n<p><strong>Tips for All Videos<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Device: Record on a smartphone (e.g., iPhone, Galaxy, etc.) or tablet (e.g., iPad), as the cameras are usually better than most computer cameras. For hosting events, a computer works best due to the software needed.<\/li>\n\n\n\n<li>Horizontal Orientation: record in horizontal aspect ratio, the orientation of most movies. This means turning the device sideways for most phones\/tablets.<\/li>\n\n\n\n<li>Position: secure your device somewhere stable (instead of holding &#8220;selfie&#8221; style) and record. When possible, try to have the camera at eye level as opposed to below eye level and pointing up.<\/li>\n\n\n\n<li>Content: practice makes perfect. Try not to read a script; it will be noticeable. If you must read, place the script either on the computer you\u2019re using or just below the phone\/tablet you\u2019re using.<\/li>\n\n\n\n<li>Tone: remember to smile before, during, and after the video. Authenticity is the goal so act as natural and friendly as you can, as if you\u2019re speaking directly to a person. Speak to the camera, not yourself.<\/li>\n\n\n\n<li>Timing: Allow a 3-second countdown at the beginning of the video before you start speaking, and the end after you\u2019re done speaking before stopping the recording. Those parts can easily be edited out.<\/li>\n\n\n\n<li>Audio: record in a space that&#8217;s quiet, don&#8217;t stand\/sit too far away from the device, and project your voice (speak loudly\/lively). If you have earbuds or headphones with a microphone, that can help reduce background noise.<\/li>\n\n\n\n<li>Captions: It\u2019s important to remain accessible, so all videos should have captioning enabled. There are a plethora of resources online to show how to do that based on what platform or tools you\u2019re using.<\/li>\n\n\n\n<li>Lighting: you want light in front of you as opposed to behind you. Be cognizant of backlighting that&#8217;s created by recording in front of a window or bright screen. It usually works best to sit facing a window so the natural light is on you. If facing daylight isn\u2019t an option, the next best option would be a lamp stationed behind your recording device slightly off center.<\/li>\n\n\n\n<li>Appearance: select a simple option for the background and your attire. When possible, maize and blue attire is best. If you\u2019re concerned about your background, you can upload or use custom backgrounds in Zoom.<\/li>\n\n\n\n<li>File Format: most phones\/tablets will record in a standard of .mp4 at 1080p, which is preferred.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-0014328ef487c0765582e66bae686c88\"><strong>Awards, Congratulatory, and Thank You Videos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time: limit your recording to 60 seconds or less.<\/li>\n\n\n\n<li>Intro: Introduce yourself with your name and other personable information about what you do or who you are at the university.<\/li>\n\n\n\n<li>Content: You may choose to comment on why this work is meaningful, the difference the person and\/or their work has made, etc. Practice your speech so you don\u2019t have to read it.<\/li>\n\n\n\n<li>Photos: photos of you\/your group in action can also be added to the video. Upload those to the same location you uploaded the video file.<\/li>\n\n\n\n<li>Delivery: upload your file to Google Drive and share it with the person or department who needs the file.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-3d3c11e41e0434b437e97ce70a9bbe9a\"><strong>Webinars &amp; Other Live Virtual Events<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time: Limit events to under an hour.<\/li>\n\n\n\n<li>Format: <a href=\"https:\/\/its.umich.edu\/communication\/videoconferencing\/zoom\">Zoom<\/a> and <a href=\"https:\/\/its.umich.edu\/communication\/collaboration\/google\/meet\">Google Meet<\/a> are good options for hosting a live event on behalf of the university.<\/li>\n\n\n\n<li>Plan: have a clear timeline and agenda planned out, as well as any visuals you\u2019ll need. Be sure all your presenters have the same agenda so everyone is on the same page and prepared to present together.<\/li>\n\n\n\n<li>Prepare: do a dry run of the event with the presenters so everyone is fully prepared. Once you go live, you can\u2019t take anything back.<\/li>\n\n\n\n<li>Sound: put your event in presentation mode so that you can automatically mute everyone except the presenter.<\/li>\n\n\n\n<li>Intro: Introduce yourself, who you are and what you do, along with any other presenters for the event.<\/li>\n\n\n\n<li>Content: Pick one overarching topic per event. Don\u2019t try to cram too much into one event. Be sure the topic is something your audience wants to know, not what you want your audience to know.<\/li>\n\n\n\n<li>Engage: allow people to ask questions using the chat feature. Zoom also offers a polling feature.<\/li>\n\n\n\n<li>Record: record your event using <a href=\"https:\/\/its.umich.edu\/communication\/videoconferencing\/zoom\">Zoom<\/a> or <a href=\"https:\/\/its.umich.edu\/communication\/collaboration\/google\/meet\">Google Meet<\/a>, or LiveStream directly to YouTube using Zoom so that viewers can watch it if they weren\u2019t able to attend the event.<\/li>\n\n\n\n<li>Promotion: Promote your event via email, on your website, on social media, and on events.umflint.edu at least one week in advance. Be clear in any promotion what content people should expect during the event.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-dbb782f2da854861c570313e75ab4ba8\"><strong>Graphic-Lead Videos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/its.umich.edu\/computing\/computers-software\/software-services\/software-information\/adobe-licensing\">Adobe Spark<\/a> is software that all U-M employees and students have access to that allows anyone<\/li>\n\n\n\n<li>to create videos using just graphics or graphics plus video.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color has-link-color has-medium-font-size wp-elements-c37f149cda486fa05768275becd33992\"><strong>Training<\/strong><\/h3>\n\n\n\n<p>For more tips and tutorials on creating and editing videos, check out these helpful links provided free through U-M:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/its.umich.edu\/academics-research\/teaching-learning\/linkedin-learning\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn Learning<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/its.umich.edu\/computing\/computers-software\/software-services\/software-information\/adobe-licensing\" target=\"_blank\" rel=\"noreferrer noopener\">Adobe Creative Suite<\/a> for U-M Employees and Students<\/li>\n\n\n\n<li><a href=\"https:\/\/its.umich.edu\/communication\/videoconferencing\/zoom\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/its.umich.edu\/communication\/collaboration\/google\/meet\" target=\"_blank\" rel=\"noreferrer noopener\">Google Meet<\/a><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1zdJAPQsSDNuRnbzVfKWt2z8iXWvFhCL-pKTAUjMVBmU\/edit?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\">Print-only Video Recording<\/a><\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.umflint.edu\/mac\/resources-policies\/video\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":38,"featured_media":0,"parent":348,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-516","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":1,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/516\/revisions"}],"predecessor-version":[{"id":549,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/516\/revisions\/549"}],"up":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/348"}],"wp:attachment":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/media?parent=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}