{"id":539,"date":"2026-06-30T11:19:19","date_gmt":"2026-06-30T15:19:19","guid":{"rendered":"https:\/\/cms.web.umflint.edu\/mac\/?page_id=539"},"modified":"2026-06-30T11:21:39","modified_gmt":"2026-06-30T15:21:39","slug":"marketing-advertising","status":"publish","type":"page","link":"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/","title":{"rendered":"Marketing and Advertising"},"content":{"rendered":"\n<div class=\"wp-block-columns are-vertically-aligned-center fb-columns-page-header is-layout-flex wp-container-core-columns-is-layout-0e47273b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-right is-layout-constrained wp-container-core-group-is-layout-951621a4 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n\n\n<h1 class=\"wp-block-heading has-xx-large-font-size\">Marketing and Advertising<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">MAC develops and implements a variety of paid advertising campaigns that bring awareness to university programs, initiatives and events.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\" data-leading-icon=\"email\"><a data-leading-icon=\"email\" class=\"wp-block-button__link has-brand-maize-background-color has-background wp-element-button fb-button-has-icon\" href=\"https:\/\/docs.google.com\/forms\/d\/10mOQWctiCXDDi_ejjTVtD1jXo3IO_9aqS58-eySxsXw\/edit?ts=63ff54a9\"><svg class=\"fb-button-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M19 5H5c-1.1 0-2 .9-2 2v10c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V7c0-1.1-.9-2-2-2zm-.5 3.2L12 12.4 5.5 8.2V6.5l6.5 4.5 6.5-4.5v1.7z\"><\/path><\/svg>Marketing Project Request<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center has-global-padding is-layout-constrained wp-container-core-column-is-layout-5b271542 wp-block-column-is-layout-constrained\">\n<div class=\"wp-block-cover is-light wp-container-content-958eb9dc\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:70vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" class=\"wp-block-cover__image-background wp-image-541 size-full\" alt=\"A group of five people is gathered around a laptop on a table, discussing and collaborating on a project.\" src=\"https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-ad.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-ad.jpg 1920w, https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-ad-300x200.jpg 300w, https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-ad-1024x683.jpg 1024w, https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-ad-768x512.jpg 768w, https:\/\/www.umflint.edu\/mac\/wp-content\/uploads\/sites\/25\/2026\/06\/mac-ad-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#9f9386\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-0e47273b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><nav class=\"is-responsive is-vertical is-style-sidebar is-style-sidebar--1 wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-bd946717 wp-block-navigation-is-layout-flex\" aria-label=\"Sidebar Navigation\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-2\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-2-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive is-vertical is-style-sidebar is-style-sidebar--1 wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/brand-tool-kit\/\"><span class=\"wp-block-navigation-item__label\">Brand Tool Kit<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/graphic-communications\/\"><span class=\"wp-block-navigation-item__label\">Graphic Communications<\/span><\/a><\/li><li data-wp-context=\"{ &quot;submenuOpenedBy&quot;: { &quot;click&quot;: false, &quot;hover&quot;: false, &quot;focus&quot;: false }, &quot;type&quot;: &quot;submenu&quot;, &quot;modal&quot;: null, &quot;previousFocus&quot;: null }\" data-wp-interactive=\"core\/navigation\" data-wp-on--focusout=\"actions.handleMenuFocusout\" data-wp-on--keydown=\"actions.handleMenuKeydown\" data-wp-on--pointerenter=\"actions.openMenuOnHover\" data-wp-on--pointerleave=\"actions.closeMenuOnHover\" data-wp-watch=\"callbacks.initMenu\" tabindex=\"-1\" class=\"wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.umflint.edu\/mac\/resources-policies\/\"><span class=\"wp-block-navigation-item__label\">Resources &amp; Policies<\/span><\/a><button data-wp-bind--aria-expanded=\"state.isMenuOpen\" data-wp-on--click=\"actions.toggleMenuOnClick\" aria-label=\"Resources &amp; Policies submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/style-guide\/\"><span class=\"wp-block-navigation-item__label\">Style Guide<\/span><\/a><\/li><\/ul><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/photo-video\/\"><span class=\"wp-block-navigation-item__label\">Photo &amp; Video<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/media-relations\/\"><span class=\"wp-block-navigation-item__label\">Media Relations<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/marketing-advertising\/\"><span class=\"wp-block-navigation-item__label\">Marketing and Advertising<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/web-communications\/\"><span class=\"wp-block-navigation-item__label\">Web Communications<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.umflint.edu\/mac\/contact-us\/\"><span class=\"wp-block-navigation-item__label\">Contact Us<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\">Before considering any advertising (paid or unpaid), university departments\/offices should consult with Logan McGrady, interim assistant director at <a href=\"mailto:lmcgrady@umich.edu\">lmcgrady@umich.edu<\/a>, to assess any proposed campaign needs and goals. MAC has access to several media partners, production companies, and internal resources to aid with the development and implementation of advertising. MAC also has an extensive database of existing advertising assets in various formats that can be modified for your needs. If any paid video (TV, online, streaming, etc.) is required, please consult MAC for production assistance and brand adherence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPaid advertising\u201d refers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Broadcast and streaming (television, radio).<\/li>\n\n\n\n<li>Streaming and traditional radio.<\/li>\n\n\n\n<li>Digital (search campaigns, display, social networking sites).<\/li>\n\n\n\n<li>Outdoor (billboards).<\/li>\n\n\n\n<li>Print (magazines, newspapers, journals).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Please reference our&nbsp;<a href=\"https:\/\/docs.google.com\/presentation\/d\/e\/2PACX-1vQ0wEdSnjzEb3bW1ryRxpLAu-xKuFp0GYIWOykAtquCmloECNLC3DM28Bdln2jhuG78EO885omgf4GG\/pub?start=false&amp;loop=false&amp;delayms=3000\" target=\"_blank\" rel=\"noreferrer noopener\">brand strategy document<\/a>&nbsp;for information about the university\u2019s current marketing approach, brand guidelines and links to approved logos.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing and Advertising MAC develops and implements a variety of paid advertising campaigns that bring awareness to university programs, initiatives and events. Before considering any advertising (paid or unpaid), university departments\/offices should consult with Logan McGrady, interim assistant director at lmcgrady@umich.edu, to assess any proposed campaign needs and goals. MAC has access to several media [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-539","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":4,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/539\/revisions"}],"predecessor-version":[{"id":550,"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/pages\/539\/revisions\/550"}],"wp:attachment":[{"href":"https:\/\/www.umflint.edu\/mac\/wp-json\/wp\/v2\/media?parent=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}