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Shichun Xu, Ph.D

Associate Professor of Marketing

Publication Impact: Google Scholar Citations

Shichun (Alex) Xu joined the University of Michigan-Flint in 2015. He currently serves as Associate Professor of Marketing. Xu earned his Ph.D. in Marketing with a minor in International Business from Michigan State University. He holds a MBA degree from the University of Arkansas. His undergraduate degree is from Shandong University in China. He is currently teaching courses in new product development and marketing strategy.

Xu’s research interests include new product development, international marketing strategy, and channel relationships. He has published in the Journal of Product Innovation Management, Management International Review, Journal of Business Research, Journal of International Marketing, and the Journal of International Business studies, among others. His current research focuses on effective management of R&D alliances to facilitate knowledge transfer between alliance partners and to increase the innovation output of alliances.