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Erin Cavusgil, Ph.D

Professor of Marketing

Publication Impact: Google Scholar Citations

Erin Cavusgil joined the University of Michigan-Flint in 2008 and serves as a Professor of Marketing. She holds a BS in Chemical Engineering from the University of Michigan, an MS in Biomedical Engineering from the University of Minnesota, and a PhD in Marketing from Michigan State University. She spent 3 ½ years working in the pharmaceutical industry as a chemical engineer.

Dr. Cavusgil teaches Principles of Marketing, Retail Management, and International Marketing. Her main research interests include new product development and international marketing. Her research has been published in the Journal of Product Innovation Management, the Journal of the Academy of Marketing Sciences, the Journal of International Marketing, International Business Review, and the Journal of Business Research, among others.