BBA

Bachelor of Business Administration (BBA) Learning Goals
 

Learning Objectives (LO) for LG 1 - Mastery of discipline specific knowledge

  1. Demonstrate comprehension of accounting
  2. Demonstrate comprehension of finance
  3. Demonstrate comprehension of marketing
  4. Demonstrate comprehension of quantitative methods
  5. Demonstrate comprehension management (organizational behavior, human resource management, and operations management)
  6. Demonstrate comprehension of economics
  7. Demonstrate comprehension of international and global business issues
  8. Demonstrate comprehension of legal and social issues
     

Learning Objectives (LO) for LG 2 - Understanding of ethical issues and ability to use ethics-based reasoning

  1. Demonstrate the ability to understand and critique the merits of two opposing perspectives of an ethical issue.
  2. Demonstrate the ability to support a position on an ethical issue with sound analysis.
     

Learning Objectives (LO) for LG 3 - Effective oral and written communication skills

  1. Prepare and deliver a coherent, professional presentation on a business issue
  2. Demonstrate the ability to write a clear, concise, and well-organized analysis of a business case, using correct grammar, composition, and spelling
     

Learning Objectives (LO) for LG 4 - Ability to work effectively within a group

  1. Demonstrate ability to contribute substantively to the product of a group
  2. Demonstrate ability to work effectively in a group process
  3. Demonstrate ability to establish effective working relationships with group members and work to resolve any interpersonal conflicts
     

Learning Objectives (LO) for LG 5 - Ability to think critically

  1. Demonstrate the ability to effectively use data to analyze a business issue
  2. Demonstrate the ability to apply an appropriate theory or model to a specific analysis
  3. Demonstrate the ability to synthesize data to arrive at reasoned conclusions
  4. Demonstrate the ability to suggest a solution to or improvement regarding the business issue in question
     

Learning Objectives (LO) for LG 6 - Ability to utilize business decision support and productivity tools

  1. Demonstrate ability to utilize spreadsheet technology to enhance analysis and presentation of data related to a specific business issue.
  2. Demonstrate use of computer-based productivity tools to enhance an oral presentation of a business issue.
  3. Demonstrate ability to locate and use Internet data sources
     

Learning Objectives (LO) for LG 7 – Understanding the Impact of Diversity on Organizations

  1. Demonstrate the ability to recognize the distinctiveness of each person's experience and respect the individuality and dignity of each member.
  2. Demonstrate the ability to work effectively with others regardless of the degree of diversity
  3. Demonstrate understanding of the various dimensions of diversity

MBA

Master of Business Administration (MBA) Learning Goals
 

Learning Goals (LG) - To demonstrate:

  1. Ability to apply discipline specific knowledge of
    1. Managerial Accounting
    2. Finance
    3. Marketing
    4. Management

 

  1. Ability to apply ethical reasoning in business decisions
     
  2. Ability to apply effective communication skills to increase knowledge and to promote change in audience
    1. by oral presentations
    2. by written analyses
       
  3. Ability to work effectively with others on team
     
  4. Ability to think critically
     
  5. Ability to integrate key knowledge and skill areas
     
  6. Ability to effectively interact with a diverse demographic

 

Learning Goal LG 1 – Ability to apply discipline specific knowledge of

  1. Managerial Accounting
  2. Finance
  3. Marketing
  4. Management

Methods:  Standardized ETS-MBA test

Course assessed: MGT 589

Goals: Above-median yearly scores in each discipline, and no statistically significant decline in 5-year moving average scores in each discipline

 

 

Learning Goal LG 2 – Ability to apply ethical reasoning in business decisions

Recognize ethical issues in a business problem, think about how different ethical perspectives might be applied, analyze ramifications of alternative actions, and choose ethical actions when faced with ethical issues.

 

Methods: Written analysis of a business problem involving an ethical issue

Courses assessed: MGT 501, 541, 552, 589 and ACC 521

Goal: At least 90% of students meet or exceed the expectations

Rubrics of assessment:

Components Exceeded Expectations
(3-4 points)		 Met Expectations
(1-2 points)		 Did Not Meet Expectations
Ethical issue recognition Student can recognize ethical issues and their cross-relationships. Student can recognize basic and obvious ethical issues. Student cannot recognize any ethical issues in the business problem.
Apply ethical perspectives Student can apply most ethical perspectives accurately, and is able to consider full implications. Student can apply some ethical perspectives accurately with no to some implications. Student can only apply some ethical perspectives but inaccurately.

Evaluate each alternative action

Student provides the alternative actions with assumptions/objections/
implications to each

 Student provides the alternative actions without completely stating assumptions/objections /implications to each. Student does not provide alternative actions.
Recommended approach to resolve the issue Student states an ethical action and can reasonably defend it. Student states an ethical action but fails to defend it adequately. Student does not state an ethical action.
  • Exceeded expectations if total points are between 13-16
  • Met the expectations if total points are between 4-12
  • Did not meet expectations if total points are between 0-3

 

 

Learning Goal LG 3 - Ability to apply effective communication skills to increase knowledge and to promote change in audience

  1. by oral presentations
  2. by written analyses.

3.1. Deliver a central message, by supporting materials and including a purposeful organization in the oral presentation

Methods: Assessment of a presentation

Courses assessed: MGT 501, 589, MKT 532, and FIN 567

Goal: At least 90% of students meet or exceed the expectations

 

Rubrics of assessment:

Components Exceeded Expectations
(3-4 points)		 Met Expectations
(1-2 points)		 Did Not Meet Expectations
Organization Organizational pattern is consistently observable and makes the content of cohesive. Organizational pattern (introductions, sequenced material, and conclusion) is observable. Organizational pattern is not observable within the presentation.
Language Language choices are compelling and enhance the effectiveness. Language choices generally support the effectiveness. Language choices are unclear and does not support effectiveness of presentation.
Delivery Delivery techniques make presentation compelling, and speaker appears confident. Delivery techniques make presentation understandable. Delivery techniques (posture, eye contact, vocal expressiveness) detract from understandability of presentation.
Supporting Material A variety of supporting materials make appropriate reference and establishes credibility. Material (explanations, examples, statistics, etc.) supports the presentation. There is insufficient supporting material.
Central Message Central message is precisely stated, and compelling. Central message is understandable. Central message is not explicitly stated.
  • Exceeded expectations if total points are between 17-20
  • Met the expectations if total points are between 5-16
  • Did not meet expectations if total points are between 0-4

 

3.2. Develops and expresses ideas in writing on a business issue in relation to its audience and purpose, uses relevant content supported by appropriate sources, and conveys a clear message

Methods: Assessment of a written case analysis

Courses assessed: MGT 549, 589, MKT 532, and FIN 567

Goal: At least 90% of students meet or exceed the expectations

 

Rubrics of assessment:

Components Exceeded Expectations
(3-4 points)		 Met Expectations
(1-2 points)		 Did Not Meet Expectations
Context Demonstrates a thorough understanding of context, audience, and purpose that is responsive to assigned task. Demonstrates awareness of context, audience, and purpose. Demonstrates little to no attention to context, audience or purpose.
Content Development Uses relevant and compelling content to illustrate mastery of subject. Uses relevant content to develop more complex ideas through most of the work. Uses content to develop basic ideas through some of the work.
Sources and Evidence Demonstrates skillful use of high quality, credible and relevant sources to support ideas. Uses credible and relevant sources to support some ideas. Demonstrates minimal to no attempts to use sources to support ideas.
Syntax and Mechanics Uses graceful language that skillfully communicates meaning to readers. Uses language that generally conveys meaning to readers with clarity. Uses language that sometimes impedes meaning because of errors in usage.
  • Exceeded expectations if total points are between 13-16
  • Met the expectations if total points are between 4-12
  • Did not meet expectations if total points are between 0-3

 

Learning Goal LG 4 - Ability to work effectively with others on team
Demonstrate ability to contribute to team meetings as a group, and individually outside team meetings, foster a constructive team climate, help resolve conflict, and facilitate the contributions of others in the team.

 

Methods: Survey

Courses assessed: MGT 589

Goal: At least 90% of students meet or exceed the expectations

 

Rubrics of assessment: Please evaluate each of your team members on their:

Components Exceeded Expectations
(3-4 points)		 Met Expectations
(1-2 points)		 Did Not Meet Expectations
Contributions to team meetings Member helped team move forward by articulating merits of alternative ideas and proposals. Member offered new suggestions to advance work of the team, and solutions that built on ideas of others. Member shared ideas but did not advance the work of the team.
Individual contributions outside team meetings Member proactively helped other team members complete their assigned tasks to a similar level of excellence. Member completed all assigned tasks by deadline and work accomplished is comprehensive. Member did not complete all assigned tasks by deadline.
Impact on team climate

Member engaged in polite constructive communication, conveyed a positive attitude, and expressed confidence/encouragement
to others.

 Member engaged in polite constructive communication, and conveyed a positive attitude. Member did not always engage in polite, constructive communication. Did not always treat others with respect.
Facilitation to team members Member engaged others by constructively building on contributions of others, and by inviting those that have not been participating. Member engaged others in ways that facilitate their contributions by restating their views and asking questions for clarifications. Member engaged others by taking turns with some interruptions.
Responses to conflict Member addressed conflict constructively in a way to strengthen overall team. Member redirected focus toward task at hand. Member passively accepted alternate ideas.
  • Exceeded expectations if total points are between 17-20
  • Met the expectations if total points are between 5-16
  • Did not meet expectations if total points are between 0-4

 

Learning Goal LG 5 - Ability to think critically

  1. Demonstrate the ability to identify and locate the information needed for the business problem at hand
  2. Demonstrate the ability to analyze quantitative and qualitative information and clearly communicate the results
  3. Demonstrate the ability to evaluate alternative perspectives, issues, and ideas before formulating a conclusion
  4. Demonstrate the ability to arrive at reasoned conclusions

 

Methods: Assessment of a written case analysis

Courses assessed: MKT 531, INB 585, FIN 561, MGT 589

Goal: At least 90% of students meet or exceed the expectations

 

Rubrics of assessment:

Components Exceeded Expectations
(3-4 points)		 Met Expectations
(1-2 points)		 Did Not Meet Expectations

Ability to find relevant information

 Effectively defines the scope of problem, and locates all relevant information from most appropriate sources. Defines the scope of problem completely; locates information that is somewhat relevant to the problem at hand. Has difficulty defining the scope of the problem; provides unsubstantiated content or locates information that is not relevant to the problem at hand.

Ability to analyze information

 Analyses are all successful, comprehensive. Results are also presented clearly and concisely. Analyses are essentially all successful and are somewhat to fully comprehensive. Results are presented. Information/evidence is used/analyzed correctly. Analyses are not successful and not comprehensive. Lists information/evidence, but does not use/analyze it appropriately.
Ability to evaluate alternative perspectives, issues and ideas All major alternative perspectives are identified and their evaluation is deep and elegant. All major alternative perspectives are identified; evaluation of alternatives is brief to adequate, includes history of problem, reviews logic, feasibility and impact. Is not able to identify all alternative perspectives, etc; evaluation of alternatives is superficial.
Ability to arrive at reasoned conclusions Conclusion and related outcomes are fully supported by evidence, are logical, and reflect student’s informed evaluation of the problem and the analysis results. Conclusion is logically tied to information; Some to a wide range of related outcomes are clearly identified.  Conclusion is inconsistently tied to information. Conclusion is illogical or not supported. Related outcomes are oversimplified or the argument is incomplete.
  • Exceeded expectations if total points are between 13-16
  • Met the expectations if total points are between 4-12
  • Did not meet expectations if total points are between 0-3

 

Learning Goal LG 6 - Ability to integrate key knowledge and skill areas
Demonstrate the ability to integrate discipline-specific knowledge from LG 1 above and ethical considerations to effectively synthesize a case on a business issue and make well-reasoned recommendations regarding the situation.

Methods:  Standardized ETS-MBA test

Course assessed: MGT 589 Strategic Management

Goals: Above-median yearly scores in each discipline, and no statistically significant decline in 5-year moving average scores in each discipline

 

Learning Goal LG 7 – Ability to effectively interact with a diverse demographic
Demonstrate ability to articulate own identity, express openness, show curiosity and empathy, and to skillfully communicate with people differing in gender, race/ethnicity, age, religious beliefs, country of origin and sexual orientation.

 

Methods: Survey

Courses assessed: MGT 541, 552 and INB 585

Goal: At least 90% of students meet or exceed the expectations

Rubrics of assessment: Please self-evaluate on the following components:

Components Exceeded Expectations
(3-4 points)		 Met Expectations
(1-2 points)		 Did Not Meet Expectations

Knowledge of own identity

 I am able to articulate own identity and able to recognize and respond to associated bias. I am knowledgeable of own identity.

I have minimal awareness of own identity

(Values, beliefs, history, politics, and practices).
Openness I have developed interactions with this demographic and suspended any judgments in valuing my interactions. I am aware of my judgments against this demographic, willing to change, and began interactions. I am have difficulty suspending any judgment with this demographic.
Curiosity I ask complex questions about this demographic, and seek out answers. I ask simple to deeper questions about this demographic. I have minimal interested in learning about this demographic.
Empathy I am able to interpret my experience with this demographic with own and their worldview and act in a supportive manner that recognizes their feelings. I am able to identify components of this demographics’ perspectives. I view the experience of this demographic through my own worldview.
Communication I am able to skillfully articulate differences with this demographic and negotiate a shared understanding based on these differences. I am aware that mis-understandings can occur based on differences with this demographic but able to negotiate a shared understanding. I am unable to negotiate a shared understanding with this demographic.

Self Evaluation Portion (use rubric above):

When faced with people in following demographic:        
Gender                                                                                                                                                                                                                                                                             
Race/ethnicity        
Age        
Religious Beliefs        
Country of Origin        
Sexual Orientation        
  • Exceeded expectations if total points are between 85-100
  • Met the expectations if total points are between 25-84
  • Did not meet expectations if total points are between 0-24

MSA

Master of Science in Accounting Learning Goals

Learning Goals (LG) – To demonstrate:

  1. accounting knowledge through understanding of theory and practice for
  1. Financial accounting
  2. Managerial accounting
  3. Auditing
  4. Taxation
  5. Governmental and not-for-profit accounting
  6. Accounting information systems

 

  1. Analyze and solve financial, managerial, audit, tax, governmental, not-for-profit, and accounting information systems problems.
  2. Use frameworks, models, standards, rules, and regulations to comprehend and analyze accounting programs.

 

  1. competent written communication of complex and technical issues in writing so that the message is understood by individuals with diverse backgrounds, capabilities, and interests.
  1. Communicate complex and technical issues in an organized, accurate, and coherent message.
  2. Use proper mechanics of writing so that the message is clearly communicated.

 

  1. effective research skills required for the CPA exam and accounting professions
  1. Demonstrate ability to identify proper authoritative sources (standards, rules, regulations, etc.) relevant to accounting research.
  2. Demonstrate ability to use appropriate technology and other sources to conduct accounting research.
  3. Demonstrate ability to appropriately express research findings.

 

  1. understanding of ethical codes of conduct in the accounting profession and demonstrate the ability to use these codes of conduct to make appropriate ethical judgments and decisions in accounting settings.
  1. Demonstrate understanding of ethical codes of conduct in the accounting profession.
  2. Demonstrate ability to use ethical codes of conduct to make ethical judgments and decisions in accounting setting.

 

1. Accounting knowledge

Measures:

  • Exam questions on specific accounting content
  • Individual case or project on specific accounting content
  • Practice CPA exam on content
  • Exam questions on use of frameworks, models, standards, rules, and regulations solving accounting problems
  • Individual case or project on use of frameworks, models, standards, rules, and regulations solving accounting problems
  • Practice CPA exam on use of frameworks, models, standards, rules, and regulations solving accounting problems
  • Uniform CPA exam results

 

Courses employed: 535 (Financial), 545 (Managerial), 575 (Auditing), 550 (Taxation), 580 (Gov’t and not-for-profit), 565 (Information systems)

 

  1. Analyze and solve financial, managerial, audit, tax, governmental, not-for-profit, and accounting information systems problems.

Rubrics:

  • Exemplary:Student demonstrates strong knowledge of accounting principles and theory when solving accounting problems.
  • Satisfactory: Student demonstrates adequate knowledge of accounting principles and theory when solving accounting problems.
  • Unsatisfactory: Student demonstrates weak knowledge of accounting principles and theory when solving accounting problems.

Expectations: 90% of the students perform exemplary or satisfactory based on the above measures.

 

  1. Use frameworks, models, standards, rules, and regulations to comprehend and analyze accounting problems.
  • Rubrics:
  • Exemplary: Student demonstrates excellent use of frameworks, models, standards, rules, and regulations when solving accounting problems.
  • Satisfactory: Student demonstrates adequate use of frameworks, models, standards, rules, and regulations when solving accounting problems.
  • Unsatisfactory: Student cannot use frameworks, models, standards, rules, and regulations when solving accounting problems.

Expectations: 90% of the students perform exemplary or satisfactory based on the above measures.

 

2. Competent written communication

Measures:

  • Individual written paper, project, short answer summaries, short in-class writings, business letters or memos, etc.  Larger assignments should use a separate grade or a rubric or a checklist or some other quantitative assessment tool to evaluate the writing skills.
  • Uniform CPA exam result

Course employed:   580 Gov’t and not-for-profit, 565 Accounting Systems

 

  1. Communicate complex and technical issues in an organized, accurate, and coherent message.

Rubrics:

  • Exemplary: Student writes a well-organized, accurate, thorough, and coherent message. 
  • Satisfactory: Student writes an organized and accurate message.
  • Unsatisfactory: Student cannot write an organized, accurate and coherent message.

Expectations: 90% of the students perform exemplary or satisfactory based on the above measures

 

  1. Use proper mechanics of writing so that the message is clearly communicated.

Rubrics:

  • Exemplary: Student excels in use of proper grammar, language, and readability to communicate the message.
  • Satisfactory: Student primarily uses proper grammar, language, and readability to communicate the message.
  • Unsatisfactory: Student does not use proper grammar, language, and readability to communicate the message.

Expectations: 90% of the students perform exemplary or satisfactory based on the above measures.

 

3. Effective research skills

Measures:

  • Exam questions on identifying proper authoritative sources for accounting research
  • Exam questions on use of authoritative sources and/or technology searches to conduct accounting research
  • Exam questions on expressing research findings in a coherent manner
  • Individual case or project on identifying and using authoritative sources and/or technology searches to conduct accounting research and express research findings in a coherent manner
  • Practice CPA exam on research skills in accounting settings
  • Uniform CPA exam results

 

Courses employed:   535 Financial and Special Reporting, 550 Taxation

 

  1. Demonstrate ability to identify proper authoritative sources (standards, rules, regulations, etc.) relevant to accounting research.

Rubrics:

  • Exemplary: Student excels in identifying proper authoritative sources relevant to accounting research.
  • Satisfactory: Student primarily identifies proper authoritative sources relevant to accounting research.
  • Unsatisfactory: Student does not identify proper authoritative sources relevant to accounting research.

Expectations: 90% of the students perform exemplary or satisfactory based on the above measures.

 

  1. Demonstrate ability to use appropriate technology and other sources to conduct accounting research.

Rubrics:

  • Exemplary: Student excels in using appropriate technology and other sources to conduct accounting research.
  • Satisfactory: Student adequately uses appropriate technology and other sources to conduct accounting research.
  • Unsatisfactory: Student does not use appropriate technology and other sources to conduct   accounting research.

Expectations: 90% of the students perform exemplary or satisfactory based on the above measures.

 

  1. Demonstrate ability to appropriately express research findings.

Rubrics:

  • Exemplary: Student excels in expressing research findings.
  • Satisfactory: Student adequately expresses research findings.
  • Unsatisfactory: Student does not adequately express research findings.

Expectations: 90% of the students perform exemplary or satisfactory based on the above measures.

 

 

4. Understanding of ethical codes of conduct

Measures:

  • Exam questions assessing students’ understanding of ethical codes of conduct
  • Exam questions on use of ethical codes of conduct to make ethical judgments and decisions in accounting settings
  • Individual case or project assessing students’ understanding of ethical codes of conduct
  • Individual case or project on use of ethical codes of conduct in ethical judgments and decisions in accounting setting
  • Practice CPA exam assessing understanding of ethical codes of conduct and use of these codes to make ethical judgments and decisions in accounting settings.
  • Uniform CPA exam results

 

Courses employed:   575 Auditing, 545 Management Accounting

 

  1. Demonstrate understanding of ethical codes of conduct in the accounting profession.

Rubrics:

  • Exemplary: Student demonstrates strong understanding of ethical codes of conduct in the accounting profession.
  • Satisfactory: Student demonstrates adequate understanding of ethical codes of conduct in the accounting profession.
  • Unsatisfactory: Student does not demonstrate adequate understanding of ethical codes of conduct in the accounting profession.

Expectations: 90% of the students perform exemplary or satisfactory based on the above measures.

 

  1. Demonstrate ability to use ethical codes of conduct to make ethical judgments and decisions in accounting setting.

Rubrics:

  • Exemplary: Student excels in using ethical codes of conduct to make ethical judgments and decisions in accounting settings.
  • Satisfactory: Student adequately uses ethical codes of conduct to make ethical judgments and decisions in accounting settings.
  • Unsatisfactory: Student does not adequately use ethical codes of conduct to make ethical judgments and decisions in accounting settings.

Expectations: 90% of the students perform exemplary of satisfactory based on the above measures.

 

2014-2015 2015-2016 2016-2017 2017-2018 2018-2019
LG.1. Accounting Knowledge LG.1. Accounting Knowledge   LG.1. Accounting Knowledge  
LG.2. Written Communication   LG.2. Written Communication   LG.2. Written Communication
LG.3. Research Skills LG.3. Research Skills   LG.3. Research Skills  
LG.4. Ethical Analysis   LG.4. Ethical Analysis   LG.4. Ethical Analysis

 

2014-2015 2015-2016 2016-2017 2017-2018 2018-2019

LG.1. Accounting Knowledge

F14: 545, 550

W14-15: 535, 580

Sp15: 565, 575

LG.1. Accounting Knowledge

Su15: 545, 580

W15-16: 535

  

LG.1. Accounting Knowledge

F17: 550

Sp18: 565, 575

  

LG.2. Written Communication

Su14: 580

Sp15: 565

  

LG.2. Written Communication

Su16: 580

  

LG.2. Written Communication

Sp19: 565

LG.3. Research Skills

F14: 550

W14-15: 535

LG.3. Reseach Skills

F15: 550

  

LG.3. Research Skills

W17-18: 535

  

LG.4. Ethical Analysis 

F14: 545

Sp15: 575

  

LG.4. Ethical Analysis

F16: 545

  

LG.4. Ethical Analysis

Sp19: 575