Bachelor of Business Administration

A Flexible Degree for the Diverse Field of Business

What does earning your business degree from the University of Michigan-Flint mean? It means you’ll have opportunities inside and outside the classroom to excel. UM-Flint’s Bachelor of Business Administration (BBA) is designed to engage you with challenging curriculum in the classroom and opportunities to be involved in business outside the classroom.

In class no longer means having to be on campus sitting in a classroom. We offer classes during the day, evening, in a hybrid format and also have a 100% online business program. The BBA program offers you the flexibility to take classes on or off campus. While you are sitting in a classroom or sitting at your computer our faculty will supply you with business theory and allow you to apply those theories throughout the program. While students complete pre-business, core business, and major business courses, they will develop better communication skills, critical thinking skills, the ability to work effectively in groups, and master discipline specific knowledge such as accounting, finance, management, quantitative methods and more.

While students learn a lot in the classroom, the value of engagement outside the classroom is just as important. BBA students have opportunities to participate in study abroad trips, exchange programs, entrepreneurship competitions, internships, student organizations and much more. Opportunities are available to those on campus and online.

Catalog Description

This degree program offers a Honors track. Learn more.

At UM-Flint, we are proud to have many dedicated advisors who are the experts students can rely upon to help guide their educational journey. Schedule your advising appointment today.

  • Ryan Ashley – Pre-Business, Last Name A-K
  • Maggie Golembiewski – Pre-Business, Last Name L-Z
  • Craig Gomolka – Prospective business students
  • Brenda Harrison – BBA Majors in – Accounting, Finance, General Business and OBHRM
  • Anna Reed – BBA Majors in – Entrepreneurship/Innovation Management, International Business, Marketing, and Operations/Supply Chain Management

Career Advising
School of Management can help you define a clear path for your career. For career advising and coaching, please contactAntonio Riggs at or call (810) 237-6680 to schedule your appointment.

BBA Majors

A major is your specialization within the BBA program. While the BBA provides you a holistic view of an organization; your major gives you a specialized skill within one discipline of business.  

BBA Double Major
You earn one degree with two different majors. For example, a BBA with majors in Finance & International Business. For information about double major shared courses, please click here.

There are many benefits of a double major:

  • Broader level of knowledge. Studying within two majors earns you a level of knowledge within two disciplines other students may not acquire. 
  • More potential career paths. By double majoring, you are more likely to be promoted to positions that require knowledge in multiples of functional areas. 
  • Double count courses toward your second major. Students wishing to pursue a double major should consider majors that share courses between them. If two majors share the same course, you only have to take that course once. This reduces the number of courses needed to complete your second major. 

Online BBA
The convenience of the BBA Online enables you to reach your educational goals while balancing your professional and personal life. Students pursuing the BBA Online will earn the same degree and take the same classes as those in the traditional on-campus program, only take online classes. The BBA online allows you to earn your Michigan business degree anywhere in the world.

While you pursue the BBA Online, you will choose one major, your area of specialization. 

Accounting Catalog Description
Accounting is the system of recording and summarizing business and financial transactions and analyzing, verifying, and reporting the results.

Accounting students seek the knowledge and skills to participate in important economic decisions. They have an aptitude for mathematics and are able to analyze, compare, and interpret facts and figures quickly. The information accountants provide is the basis for decisions inside and outside the business enterprise.  Accounting information is used by operating, marketing and financial managers within an organization and investors and other capitol providers outside the organization.  In the past, accounting generally focused on traditional record-keeping functions. The modern accountant has broadened the field and is interested in a range of activities which include planning and problem solving; control and attention directing; and evaluation. The information provided by accounting assists the user in making reasonable choices in the conduct of business activities.

A BBA in accounting prepares students for professional positions in public, private, or government accounting. In addition to preparing students for the CPA exam, faculty emphasize the social, ethical, economic, legal, and regulatory environments that affect accounting. Students also practice decision-making and problem-solving skills with a focus on the development of communication and leadership skills. In addition, accounting students will have the opportunity to gain experience volunteering for the Volunteer Income Tax Assistance (VITA) program serving low income community members with filing their taxes, paid internships with partnered local/regional accounting firms, and be eligible for dozens of scholarships geared towards accounting majors.

Students pursuing the Accounting major will have an opportunity to pursue the Master of Science in Accounting (MSA) completely online following their BBA degree. This program will provide students the necessary 150 credit hours needed to pursue the CPA test and their CPA licensure. See the Graduate Programs website for more details on the MSA.

Entrepreneurship & Innovation Management Catalog Description
Entrepreneurship is the capacity and willingness to develop, organize and manage a venture along with any of its risks. Innovation Management is handling all the activities needed to “introduce something new”. This includes: the idea, development, and, implementation, as well as the product launch and introduction of new internal processes. The major provides depth and breadth of educational exposure for students interested in either starting their own business or working in entrepreneurial and innovative organizations.

The BBA major in EIM emphasizes entrepreneurship, innovation and new product development management, conflict resolution and negotiation, team-building, and project management. It provides depth and breadth of educational exposure for students interested in either starting their own business or working in entrepreneurial and innovative organizations.

Management faculty are available to consult with students wishing to pursue careers in entrepreneurship and innovation management. UM-Flint awards roughly $50,000 per year in scholarships largely targeting entrepreneurship/innovation management majors and minors.

Finance Catalog Description
Finance is a broad term that describes activities associated with banking, leverage or debt, credit, capital markets, money, and investments. Finance also encompasses the oversight, creation, and study of money, banking, credit, investments, assets, and liabilities that make up financial systems.

A successful career in finance calls for a unique set of skills; it is ideally suited for an inquisitive and self-possessed person. Finance students will make use of their mathematical aptitude and ability to take an organization’s or client’s goals, resources and options into consideration while making suggestions for their continued financial growth.

A student majoring in finance can seek professional careers in the fields of corporate finance, banking and financial institutions, and investment. The finance curriculum emphasizes developing an understanding of these three areas of finance through courses on forecasting, portfolio theory and security analysis, options and futures markets, accounting, money and banking, management of working capital, and management of financial institutions. Finance faculty members are available to consult with students wishing to pursue careers in any of the above-mentioned areas. 

General Business Catalog Description
General business allows you to study all functions of a business operation rather than a specialization in any one area of business. This major is an excellent option if you are a working professional, established in your career or a student seeking a major with a wide variety of online courses in areas where you would like to build more skills and develop more.

General Business provides broad exposure to all crucial components that contribute to a business.  You will get an overview of many functions in the business world and base your studies on how these functions interact. Any business degree will involve working with numbers and statistical analysis, so you should be comfortable with math.  Communication, teamwork, and time management skills are essential. A career in business can lead to a job at any corporation or business, but there is an increasing need for business skills in government, commerce, and non-profit organizations. Business principles can serve as the backbone for economic, political, and social systems at all levels.

The general business major provides students a broad business background and great flexibility to choose their course of study. Elective options come from accounting, entrepreneurship, finance, international business, marketing, management, and operations and supply chain management. These options allow students to customize their curriculum based on their career interests and aspirations.

International Business Catalog Description
International business encompasses all commercial activities that take place to promote the transfer of goods, services, resources, people, ideas, and technologies across national boundaries.  People in international business deal with added complexities of exchange rates, foreign languages, and differences in cultures, customer taste and preferences, government regulations and business practices.

The international business major is designed to prepare students for a marketing, finance, or management career in the international business environment. The International Business curriculum emphasizes understanding the differences between domestic and international business, understanding the global trade and investment environment, and recognizing the cultural, ethical, and other issues that arise when firms engage in international business. Through this program, students will not only be academically prepared to succeed in this ever interconnected world but will also have a global experience through a study abroad course or an internship at a multinational company. International Business faculty members are available to consult with students wishing to pursue careers in any of the above-mentioned areas.

Marketing Catalog Description
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service, including the advertising, selling, and delivering of products to consumers or other businesses.

Marketing is often described by those in the field as both a science and an art.  Ideally a marketing student is both creative and precise with a passion for innovation and the ability to analyze and communicate statistics and data.  Marketers use their skills to analyze hard data to identify both customer needs and new product development. While there are many opportunities to deal with hard data, there is also an important component related to the interpretation of data and translating it into marketing actions that will allow the firm to reach its objectives. Marketing professionals are also involved in planning methods to determine where to market and set prices.  Using their creative side, marketers plan and develop communications strategies, and coordinate delivery of products and services to current and potential customers.

The marketing major prepares students for exciting careers in advertising, sales, market research, new product development, and more. Students also practice decision-making and problem-solving skills with a focus on building communication and leadership skills.

Organizational Behavior & Human Resources Management Catalog Description
Organizational Behavior (OB) is the study of human behavior in organizational settings, and the organization itself.  Human Resources Management (HRM) is the process of hiring and developing employees so that they become more valuable to the organization.  Human Resource Management includes conducting job analysis, planning personnel needs, recruiting the right people for the job, orienting and training, managing wages and salaries, providing benefits and incentives, evaluating performance, resolving disputes, and communicating with employees at all levels.

The OB-HRM major is designed for students who wish to pursue careers in the fields of general management or in human resource management.  These fields demand a range of personal qualities and skills, from the ability to work with diverse employees to the active promotion of organizational goals. The ideal student has “soft skills” like integrity, fair-mindedness, and a proactive personality, as well as be able to cope with conflicting points of view, function under pressure, and demonstrate discretion. The “hard skills” necessary include computer proficiency, strong written and oral communication, math, and principles of business.

The curriculum intends to give students a broad understanding of organizations by addressing necessary managerial knowledge and skills.  In order to help an organization function effectively, the curriculum focuses on managing teams, leading change, negotiation tactics, human resource development, and exploring key areas in human resources management. It also emphasizes the study of employee work behavior and how to maximize the potential of an organization’s human resources.

Operations & Supply Chain Management Catalog Description
Operations Management internally-focuses upon activities that happen within a company’s walls to manufacture a product or service. This includes formulating policies, managing the daily operations and workflow, overseeing workers, and participating in the design, planning and the physical production of the product. Supply Chain Management externally focuses on work with external partners to procure parts and raw materials needed to produce the product, create the inventory, and sell the product to outside markets.

Every product you use has come to your hands after passing through a supply chain. Supply chain & operations managers coordinate the purchase, movement, and manufacturing of thousands of parts that make a final product. These products are then moved to distribution centers and retail shelves at the right time and place to meet customer demand. Profitable supply chains manage these complex operations at costs and speeds that are better than competitors. Operations managers apply ideas and knowledge to increase productivity and reduce costs, improve flexibility to meet rapidly changing customer needs, enhance product and service quality, and improve customer service. To add to this mix, customers are demanding that supply chains become more environmentally sustainable!

As innovation increases, products become more complex, and customers demand higher levels of service, supply chains are responding by becoming faster, leaner and greener. This has created a large demand for talented and well-trained operations and supply chain managers in all industries. This major is designed for students who wish to pursue careers in the fields of general management or specialize in operations/supply chain management.  These fields demand a range of personal qualities and skills, from the ability to work with diverse employees to the active promotion of an organization’s goals and strategic plan.

The Operations and Supply Chain Management major at UM-Flint has been designed to meet this growing demand by focusing on sustainability in the 21st century, lean tools and global logistics. 


A business minor from UM-Flint is a perfect fit with any major. The knowledge and skills gained from a business minor prepares students to do everything from launching their own business in their area of expertise, to having a broader perspective in any work environment. It is education that can be applied to any situation. Speak to an advisor today about how to add a business minor to your educational plan.

SOM students have many unique opportunities available to them including joining student organizations, attending class trips, studying abroad, participating in student exchange programs, and career preparation. Explore all the ways to gain experience, friendships and more!