Our Role

University Communications & Marketing (UCOM) shares UM-Flint’s story with the world. We're stewards of the university’s voice and reputation. We're strategic partners, helping offices across campus achieve their goals within the larger framework of the university’s mission and brand.

Our Goal

Our goal is to help the university achieve its goals using strategic communications, marketing & creative services, and integrated digital solutions that engage our audiences and represent the best professional practice.

Our Approach

We're strategists.

We start by asking the right questions. Like why. Then we ask, what are your goals? Who are your audiences? What do we know about them? What data do you have that could help inform the project? What will success look like? How will it be measured?

Next, we recommend comprehensive strategies designed to help achieve goals and make the most efficient use of available resources.

And then we help you make it happen.

Our Expertise

Strategic Communications
  • Internal communications
  • External communications
  • Media relations
  • Executive communications
  • Crisis communications
Integrated Marketing & Creative Services
  • Marketing
  • Graphic design
  • Photography
  • Copywriting
integrated Digital Strategy
  • Web content strategy
  • Social media strategy
  • Digital analytics
  • Digital advertising

If you have a project that could use our expertise, please fill out our Project Request Form. Our experts will review the request and respond within 1-2 days. Thank you.