The general business major provides students a broad business background and great flexibility to choose their course of study. Elective options from operations and supply chain management, accounting, finance, management, entrepreneurship, and international business allow students to customize their curriculum based on their career interests and aspirations.
The program’s online format leverages innovative technologies that ensure meaningful faculty-student interaction. It accommodates the learning styles and schedules of today’s busy students — whether those students are starting as freshmen or taking advantage of transferable credits earned at another institution. The program is also available in a traditional face-to-face format.
EXPERT U-M FACULTY
Faculty teaching general business courses have practical work experience that enhances the learning environment. Like all University of Michigan instructors, they have a passion for education and years of experience teaching and researching current business issues.
The General Business major provides students with a broad business background and great flexibility to choose their course of study.
All faculty members of the School of Management are available to consult with students wishing to pursue professional careers in business.
In addition to the requirements for the BBA degree , the major in general business requires 18 additional credits in business courses numbered 300 or higher.