BBA in general business
Learn business from expert faculty. Their flexible program will help you earn a good living in almost any industry.

Flexibile options for a broad field
The University of Michigan-Flint is an accredited leader in business education. Students nationwide seek admission into its Bachelor of Business Administration in General Business program. Most enroll for the program’s flexibility and abundant student support. This support includes:
- Dedicated advisors
- Attentive professors
- Career guidance
- Student groups
- Experiential education
- Access to the world’s third-largest alumni network
Join the leaders and best in business. Enroll in the School of Management’s BBA in General Business program today.
Fully accredited
Our BBA in General Business program is accredited by the Association to Advance Collegiate Schools of Business. This credential shows that we subscribe to the highest standards in business education.
AACSB is the global standard-setting body for business education. Only 6% of all business schools are accredited by AACSB.
ON THIS PAGE
Why earn this degree here?
Flexible program
We provide what is arguably the nation’s most flexible undergraduate business program. This program is available in the following formats:
- In person
- Remote synchronous (i.e., online, live attendance)
- Remote asynchronous (i.e., online with recordings)
- Hybrid (i.e., any mix of the above)
Attentive professors
We employ the leaders and best. Each professor is an experienced, tested and respected business expert.
Our faculty frequently publishes research about business issues. Most instructors have also previously worked in private industry.
Outside experience helps professors bring practical knowledge into the classroom.
Award-winning student groups
General business students have established three groups:
- Beta Gamma Sigma, an international business honor society
- Beta Alpha Psi, an honor society for financial information students
- Women in Business
Each group provides students with opportunities to network with professionals, lead and earn recognition.
Accelerated option
Finish your degree in half the time. Take advantage of our seven-week business courses offered asynchronously (i.e., via online recordings).
This program helps busy students achieve a better balance of school and life. You may even qualify for a $1,000 scholarship.
Free Tuition with the Go Blue Guarantee!
UM-Flint students are automatically considered, upon admission, for the Go Blue Guarantee, a historic program offering free tuition for high-achieving, in-state undergraduates from lower-income households. Learn more about the Go Blue Guarantee to see if you qualify and how affordable a Michigan degree can be.
Curriculum overview
This program equips students with a broad business education. It provides the greatest flexibility to pursue one’s interests.
Phase 1:
Business courses
Start with a variety of foundational business courses.
Phase 2:
Upper-division business courses
Continue by taking six upper-division business courses of your choosing.
Phase 3:
Special topics
Gain insight into emerging trends during two custom courses.
Career outlook
Management analysts earned a median annual salary of $101,190 in 2024. This finding comes from the U.S. Bureau of Labor Statistics.
That year, businesses employed more than 1 million management analysts. This labor force is estimated to grow by almost 9% within a decade.
Put differently, employers will need 94,500 management analysts by 2034. This growth potential ranks it No. 14 on the state’s Hot 50 Job Outlook list.
9%
Job outlook for 2024-2034
$101,190
2024 median pay
1,075,100
Number of jobs as of 2024
Top industries
- Business
- Consulting
- Government
- Health care/Medicine
- Technology
Top roles
- Budget analyst
- Buyer/Purchasing agent
- Human resource manager
- Management analyst
- Sales manager
Top employers
- General Motors
- United Wholesale Mortgage
- Huntington Bank
- Blue Cross Blue Shield of Michigan
- McLaren Health Care
Academic Advisors
SOM’s support staff is on site — not across town. These experts’ goal is to assist students with their academic and career development. This assistance includes help with one’s:
- Choice of major, minor and classes
- Resume and cover letter
- Job shadowing experience
- Profiles on LinkedIn and Handshake
- Search for paid short-term projects using Parker Dewey
- Internship or job search
- Career Fair preparation and interview practice
Have questions? Contact us for more information.
Dedicated advisor
Career guide
Scholarships
UM-Flint’s generous supporters have established more than 300 scholarships, some of which benefit numerous students. Of these scholarships, 32 provide SOM students nearly $300,000 annually.