BBA in marketing
Learn marketing from expert faculty. Their flexible program will help you earn a good living as a marketing manager, communications specialist and more.
Use data and creativity to grow
The University of Michigan-Flint is an accredited leader in marketing education. Students nationwide seek admission into its related Bachelor of Business Administration program. Most enroll for the program’s flexibility and abundant student support. This support includes:
- Dedicated advisors
- Attentive professors
- Career guidance
- Student groups
- Experiential education
- Access to the world’s third-largest alumni network
Join the leaders and best in marketing. Enroll in the School of Management’s BBA in Marketing program today.
Fully accredited
Our BBA in Marketing program is accredited by the Association to Advance Collegiate Schools of Business. This credential shows that we subscribe to the highest standards in marketing education.
AACSB is the global standard-setting body for business education. Only 6% of all business schools are accredited by AACSB.
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Why earn this degree here?
Flexible program
We provide what is arguably the nation’s most flexible undergraduate marketing program. This program is available in the following formats:
- In person
- Remote synchronous (i.e., online, live attendance)
- Remote asynchronous (i.e., online with recordings)
- Hybrid (i.e., any mix of the above)
Attentive professors
We employ the leaders and best. Each professor is an experienced, tested and respected marketing expert.
Our faculty frequently publishes research about marketing issues. Most instructors have also previously worked in private industry.
Outside experience helps professors bring practical knowledge into the classroom.
Award-winning student groups
Students can participate in the Marketing Club. Its members sometimes enter sales competitions, bolstering their résumés (pictured above).
Students can also join the Entrepreneurs Society. This club helps students market their unique ideas as business ventures worthy of investment.
Each group provides students with opportunities to network with professionals, lead and earn recognition.
Free Tuition with the Go Blue Guarantee!
UM-Flint students are automatically considered, upon admission, for the Go Blue Guarantee, a historic program offering free tuition for high-achieving, in-state undergraduates from lower-income households. Learn more about the Go Blue Guarantee to see if you qualify and how affordable a Michigan degree can be.
Curriculum overview
This program gives students the business and marketing knowledge they need. It emphasizes the analysis of people, the products and services they buy, and their prices, placement and promotion.
Phase 1:
Business courses
Start with a variety of foundational business courses.
Phase 2:
Marketing courses
Continue by taking six required marketing courses.
Phase 3:
Special topics
Gain insight into emerging trends during two custom courses.
Career outlook
Market research analysts earned a median annual salary of $76,950 in 2024. This finding comes from the U.S. Bureau of Labor Statistics.
That year, businesses employed almost 1 million market research analysts. This labor force is estimated to grow by almost 7% within a decade.
Put differently, employers will need almost 63,000 more market research analysts by 2034. This growth potential ranks it No. 8 on the state’s Hot 50 Job Outlook list.
7%
Job outlook for 2024-2034
$76,950
2024 median pay
941,700
Number of jobs as of 2024
Top industries
- Advertising/Marketing
- Automotive/Transportation
- Consulting
- Education
- Health Care
Top roles
- Marketing manager
- Market research analyst
- PR or communications specialist
- Sales manager
- Sales representative
Top employers
- University of Michigan
- General Motors
- AAA – The Auto Club Group
- Auto-Owners Insurance
- Corteva Agriscience
“Earning my BBA in marketing from UM-Flint’s School of Management provided me with the skills and confidence to pursue a career in sales. The hands-on learning environment and supportive faculty helped me discover my passion through the sales program and competitions, which ultimately inspired me to earn my real estate license. I use the marketing, communication and strategic thinking skills I developed at UM-Flint every day in my career. I am incredibly grateful for the foundation the program gave me and the mentors who encouraged me to pursue my goals.”
Alaina Smotherman, ’24
Academic Advisors
SOM’s support staff is on site — not across town. These experts’ goal is to assist students with their academic and career development. This assistance includes help with one’s:
- Choice of major, minor and classes
- Resume and cover letter
- Job shadowing experience
- Profiles on LinkedIn and Handshake
- Search for paid short-term projects using Parker Dewey
- Internship or job search
- Career Fair preparation and interview practice
Have questions? Contact us for more information.
Dedicated advisor
Career guide
Scholarships
UM-Flint’s generous supporters have established more than 300 scholarships, some of which benefit numerous students. Of these scholarships, 32 provide SOM students nearly $300,000 annually.