University of Michigan-Flint

Privacy Notice

 

Last revision date as posted on website - October 18, 2019

 

Overview

The University of Michigan-Flint (UM-Flint) privacy statement recognizes the value of privacy of the university community members and its guests.

This unit-level privacy notice provides more specific information on how the University of Michigan-Flint collects and processes your personal information

 

Scope

The notice applies to our practices for gathering and disseminating information related to the University of Michigan-Flint ("we", "us", or "our") and is meant to provide you an overview of our practices when collecting and processing personal information.

 

How we collect information

The University of Michigan-Flint collects personal information in the following circumstances:

  • Direct Collection: When you directly provide it to us, such as when you sign up for a newsletter or register for an event on one of our websites.
  • Automated Processes: Through automated processes.  This includes information you provide us through technology, such as through a cookie placed on your computer when you visit our websites.
  • Third-Party Collection: We receive information from other organizations for legitimate, specific purposes (for example, transcript for admissions purposes).

 

What type of information we collect

During a user visit to umflint.edu we automatically collect and store certain information about your visit, which includes:

  • The Internet domain from which a visitor accesses the website;
  • The IP address assigned to the visitor's computer;
  • The type of browser the visitor is using;
  • The date and time of visit;
  • The address of the website from which the visitor has linked to umflint.edu.

In addition, the we collect information from users that visit umflint.edu or through our contracted-for third-party advertising and marketing providers (ex: Google Analytics, and Google Ads). Information collected may include:

  • Content viewed during the visit;
  • Date and time of visit;
  • Amount of time spent on the website;
  • Visitor location based on IP address; and
  • Demographic information.

The University of Michigan-Flint website also may provide opportunities for site visitors to voluntarily provide personally-identifiable information, such as their email address, name, telephone number or street address.

 

How this information is used

We collect and use information about user visits to allow us to monitor website performance, make improvements to site navigation and content, and better market to prospective students and other audiences.

We may also collect and use personal information provided by site visitors for educational programs (e.g., related to admission), administrative purposes (e.g., related to employment), or university engagement (e.g., attending a university sponsored event).

We may occasionally process other personal information for other legitimate and specific purposes. When these situations occur, we will endeavor to inform you of such occasional processing activities, since transparency is one of our core principles for using personal information for the purposes for which it was collected.

 

With whom this information is shared

We do not sell or rent your personal information. We may, however, share your personal information in limited circumstances, such as with university partners or external service providers that support business activities. 

Specifically, we share your information with the following service providers in order to support our marketing activities:

  • Carnegie Dartlet - marketing firm contracted for online advertising campaigns.
  • Encoura - marketing firm contracted for online advertising campaigns.

  • Adams Outdoors - marketing firm contracted for online and billboard advertising campaigns.

  • Outfront Media - marketing firm contracted for online and billboard advertising campaigns.

We require these service providers to keep your personal information secure, and do not allow them to use or share your personal information for any purpose other than providing services on our behalf. 

We may also share your personal information when required by law, or when we believe sharing will help to protect the safety, property, or rights of the university, members of the university community, and university guests.

 

What choices you can make about your information

We use "cookies" to enhance your user experience when visiting www.umflint.edu. Cookies are files that store your preferences and other information about your visit to our website. When you access www.umflint.edu, the following cookies may be placed on your computer or device, depending on your web browser settings:

Cookie TypePurposeOpt-out
Google AnalyticsGoogle Analytics cookies count visits and traffic sources in order to measure and improve the performance of our website. See details about Google Analytics' usage of cookies on websites and privacy policy.In order to out-out of these cookies, you must manage your cookie settings from within your browser.
DoubleClickDoubleClick, which is run by Google, uses cookies to improve advertising. The cookies collect information specific to your browsing activity and keep it linked to your unique cookie ID. See DoubleClick's cookie policy.You can opt out of Google's ad personalization from Google Ads Settings.
FacebookFacebook cookies are used to target advertising on Facebook after a user visits www.umflint.edu. See Facebook's cookie policy.Find out more about managing cookies through your browser and in Facebook privacy settings.
LinkedInLinkedIn is used to gain insights about your website audience with professional data from LinkedIn. Demographics metrics are approximate to protect member privacy. See LinkedIn's cookie policy.You have the right to withdraw or decline your consent at any time and where we rely on legitimate interests, you have the right to object. Learn More  
Adams Outdoor

OutdoorAdams Outdoor cookies are used to target advertising and landing page performance after a user visits www.umflint.edu. This action is only used during active ad campaigns. 

In order to out-out of these cookies, you must manage your cookie settings from within your browser.  
Outfront Media

OutdoorAdams Outdoor cookies are used to target advertising and landing page performance after a user visits www.umflint.edu. This action is only used during active ad campaigns. 

In order to out-out of these cookies, you must manage your cookie settings from within your browser.  

 

How information is secured

We recognize the importance of maintaining the security of the information we collect and maintain, and we endeavor to protect information from unauthorized access and damage. We strive to ensure reasonable security measures are in place, including physical, administrative, and technical safeguards to protect your personal information.

 

Privacy notice changes

This privacy notice may be updated from time to time. We will post the date our notice was last updated at the top of this privacy notice.

 

Who to contact with questions or concerns

If you have any concerns or questions about how your personal data is used, please contact the U-M Privacy Office at privacy@umich.edu or 500 S. State Street, Ann Arbor, MI 48109.

 

Notice specific to persons within the European Union

Please click here for notice specific to persons within the European Union