Graphic Communications
Graphic design is visual brand messaging. Every design, whether a full brochure or a special event graphic, must represent and reflect the high standard and deep pride one would expect from UM-Flint. As such, the look and feel of every piece should amplify the university.
The Office of Marketing & Communications creates a wide range of materials, including advertisements, banners, brochures, posters, and more, for the university and its colleges, schools, and departments. Because every piece reflects the university’s reputation, it’s essential that each one be thoughtfully designed, use the correct logo or seal, and maintain a consistent brand.
MAC reviews and approves all materials that represent the university or its entities to off-campus audiences. This includes final approval of any editing, design, or photography work sent off campus to commercial printers, artists, or agencies.
The best time to seek approval is early in your planning process, when changes are easiest and most cost-effective to make. Our staff can support you at any stage from initial concept to a fully polished design. We‘ll work closely with you to create custom pieces that meet your goals, fit your audience, and bring your vision to life.
Please allow a minimum of two weeks to complete a graphic project. This timeline covers copyediting, layout and design, proofing, bid requests, and printing whether in-house or through an off-campus commercial printer.