Marketing and Advertising
MAC develops and implements a variety of paid advertising campaigns that bring awareness to university programs, initiatives and events.
Before considering any advertising (paid or unpaid), university departments/offices should consult with Logan McGrady, interim assistant director at lmcgrady@umich.edu, to assess any proposed campaign needs and goals. MAC has access to several media partners, production companies, and internal resources to aid with the development and implementation of advertising. MAC also has an extensive database of existing advertising assets in various formats that can be modified for your needs. If any paid video (TV, online, streaming, etc.) is required, please consult MAC for production assistance and brand adherence.
“Paid advertising” refers to:
- Broadcast and streaming (television, radio).
- Streaming and traditional radio.
- Digital (search campaigns, display, social networking sites).
- Outdoor (billboards).
- Print (magazines, newspapers, journals).
Please reference our brand strategy document for information about the university’s current marketing approach, brand guidelines and links to approved logos.