office of Marketing & Digital Strategy

Developing Strategy & Creating Content

The Office of Marketing and Digital Strategy (MDS) at the University of Michigan-Flint is primarily focused on digital marketing initiatives that support the enrollment goals of the university.

Responsibilities of the department include campus communications, media relations, and upholding the brand guidelines set forth by the University of Michigan for all three campuses.

We look forward to working with colleagues to help share the many initiatives and stories of UM-Flint. Any inquiries can be sent to mds-flint@umich.edu.

Resources & Policies

Brand Toolkit
In this toolkit, you’ll find design resources regarding logos, typography, colors, and photography.

Digital Asset Manager (DAM)
The DAM centralizes the management of university-approved photos and logos.

Logo Approval
MDS is responsible for approving ALL print and digital materials that feature the University name and the official University of Michigan-Flint logo. Please complete the logo approval form.

Photo Consent Form
When filming, videotaping, audio recording, or photographing individuals for marketing purposes, documentary-style production, interviews, or performance capture, please use this consent form.

Social Media Guide
Review the University of Michigan’s official tri-campus guidelines for social media, including best practices, success stories, and more.

Template System
The UM-Flint Template System has standard brand templates for communication pieces such as posters, flyers, signage, invites, and postcards. If you’d like to request a user account, please email mds-flint@umich.edu.

Video Recording Guide
Tips and resources for creating quality videos.

Website Updates
The MDS team supports all departments on campus by providing website content updates as necessary. Please use this form to submit your website update request. If you have a question about the web, please email mds-flint@umich.edu.