Turn Creativity &
Data into Growth
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service, including the advertising, selling, and delivering of products to consumers or other businesses.
Why Earn Your Bachelor of Business Administration in Marketing at UM-Flint?
The Marketing major is often described by those in the field as both a science and an art. Ideally, a marketing student is both creative and precise with a passion for innovation and the ability to analyze and communicate statistics and data. UM-Flint’s Marketing degree prepares students for exciting careers in advertising, sales, market research, new product development, and more. Students also practice decision-making and problem-solving skills with a focus on building communication and leadership skills.
100% Flexible Online Program Option
The bachelor’s degree in marketing can be completed fully online to accommodate the learning styles and schedules of today’s busy students — whether those students are starting as first-year or taking advantage of transferable credits earned at another institution. The program is also available in a traditional face-to-face format.
Vibrant Marketing Experience with your Peers
The Marketing Club is a sponsored business club in the School of Management Interested students can be a member of the Marketing Club to enhance their marketing skills, network with marketing professionals, and have opportunities to attend marketing conferences in the nation. Students can contact Francine Cullari, Lecturer of Business Law, Labor & Employment Law, International Business Law for more information.
UM-Flint’s Marketing faculty bring practical working knowledge into the learning environment and are experienced, tested, and respected global experts in their field. Like all University of Michigan instructors, they have a passion for education and years of experience teaching and researching current business issues. Marketing faculty members are available to consult with students wishing to pursue careers in marketing.
UM-Flint has provided me with so many opportunities and experiences. From the organizations to the camaraderie with faculty, it would be an understatement to say my time was well spent here. The connections with the students and staff will provide me with a lifetime of a-mazie-ing support.
Bachelor of Business Administration in Marketing
In addition to the requirements for the BBA degree, 18 additional credits as follows:
A. Major Core Courses
- MKT 332 – Marketing Research (3)
- MKT 338 – Consumer Behavior (3)
- MKT 438 – Marketing Strategy (3)
B. Major Electives
- MKT 336 – Integrated Marketing Communications (3)
- MKT 337 – Digital Marketing (3)
- MKT 394 – Marketing Internship Program (1-3)
- MKT 430 – Services Marketing (3)
- MKT 432 – International Marketing (3)
- MKT 435 – New Product Development (3)
- MKT 437 – Retail Management (3)
- MGT 443 – Developing Negotiations Skills (3)
I knew after touring the campus that UM-Flint was where I wanted to pursue my BBA in Marketing with a minor in Graphic Design. Over the past four years, I have not only gained valuable skills but connections and friendships that I know will last a lifetime. I am forever grateful for my experience at UM-Flint and the opportunities that it has provided me with, as well as my professors and peers that have helped me to succeed.
Marketing Career Outlook
UM-Flint marketing students from 2019-2021 have interned at Bob Love Insurance, 100K Ideas, Fra Fra’s Naturals, Genesys Athletic Club, Made Institute, Accident Fund Insurance, Pioneer State Mutual Insurance, Smith Street Homes, Fire Keepers Casino and Hotel, School of Management, Action Water Sports, Target, Strebor Small Business Consulting, South Point Michigan, Maxwell Therapy LLC, Feldman Automotive, Sullivan Supply Inc., Off The Leash K9 Training Detroit, Passage, Marine Corps Community Service, Mott Foundation, and more.
Marketing alumni are currently employed at a variety of organizations ranging from non-profits, corporations, self-employed, or Fortune 500 companies. Marketing alumni work at companies such as Quicken Loans, United Shore, Diplomat, Financial Plus Credit Union, Keystone Commercial Real Estate, 100K Ideas, Ferris Wheel, Skypoint Ventures, Stock X, McLaren, Forum Health, HealthPlus, BCBSN, Huron-Clinton Metroparks, Oh Hello Company, General Motors, Ford, FCA Fiat Chrysler Automobiles, Whaley Children’s Center, University of Michigan-Flint, and more.
The average salary for a Marketing Research Analysts is $65,810 per year in 2020 according to the Bureau of Labor Statistics. The projected percent change in employment from 2019 to 2029 is growing much faster than average at around 18%. The average growth rate for all occupations is 4 percent.
The top occupations for someone with a marketing degree are:
- Marketing manager
- Marketing research analyst
- Public relations/communications specialist
- Sales manager
- Sales representative