UM-Flint's official logo is the most visible, recognizable, and powerful carrier of the identity of the University of Michigan-Flint. With just a glance, it communicates our entire history, everything this institution stands for, all that sets it apart, and the full weight of our Michigan mission—our promise—to all we serve. The contents of this toolkit flow from and strive to maximize the essence embodied in our maize and blue logo and the proud reputation it signifies.
In this toolkit, you’ll find guidelines to help steer you in:
- Amplifying the voice of the university
- Communicating key messages that support the brand promise
- Maintaining a consistent visual brand across a range of communications
- Increasing awareness of, and recognition for, our brand
The DAM centralizes the management of university approved photos, logos, and other digital media. The DAM can dynamically generate downloadable variations of original files for specific size and/or format needs.
When filming, videotaping, audio recording, or photographing individuals for marketing purposes, documentary-style production, interviews, or performance capture, please use a consent form. Learn more about the policy and download the consent form.
Every social media account associated with UM-Flint is a reflection of the university, and helps shape the brand for our audience. We invite you to meet with University Communications and Marketing and review the University of Michigan's Social Media Guidelines before initiating a social media plan for your department or program.
This guide is designed to help UM-Flint departments think strategically about and take concrete actions to improve their websites.
A how-to, nuts-and-bolts overview of Drupal, UM-Flint's content management system (CMS).