Why UM-Flint

RELEVANT COURSEWORK

The marketing program at UM-Flint prepares students for exciting careers in advertising, sales, market research, new product development, and more. Students also practice decision-making and problem-solving skills with a focus on building communication and leadership skills.

ONLINE CONVENIENCE

The program's online format leverages innovative technologies that ensure meaningful faculty-student interaction. It accommodates the learning styles and schedules of today's busy students — whether those students are starting as freshmen or taking advantage of transferable credits earned at another institution. The program is also available in a traditional face-to-face format.

EXPERT U-M FACULTY

All UM-Flint marketing faculty have earned doctoral degrees and bring practical working knowledge into the learning environment. Like all University of Michigan instructors, they have a passion for education and years of experience teaching and researching current business issues.

Next steps for freshmen

Next steps for transfer students

Marketing Major

Objectives


The Marketing major prepares students for professional careers in marketing such as advertising, sales, consumer research, and new product development in commercial and other organizations.

The curriculum emphasizes the study of those aspects of the firm that are involved with the attributes of the product, its price, the place it will be distributed, and how it will be promoted, known as the “Four P’s”.

Marketing faculty members are available to consult with students wishing to pursue careers in any of the above-mentioned areas.

Requirements


In addition to the requirements for the BBA degree , 18 additional credits as follows:

A. Major Core Courses


  • MKT 332 - Marketing Research (3).
  • MKT 338 - Consumer Behavior (3).
  • MKT 438 - Marketing Strategy (3).

B. Major Electives


Three from:

  • MKT 336 - Integrated Marketing Communications (3).
  • MKT 394 - Marketing Internship Program (1-3).
  • MKT 432 - International Marketing (3).
  • MKT 435 - New Product Development (3).
  • MKT 437 - Retail Management (3).
  • MGT 443 - Developing Negotiations Skills (3).
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  • Minimum Credits for the Degree:  120 credits



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