Comprehensive. Convenient. Respected.

UM-Flint student working towards a BBA in marketing


UM-Flint's marketing curriculum is always evolving, integrating the latest best practices into the online classroom. We emphasize the study of those aspects involved with the product, its price, the place it will be distributed, and how it will be promoted. Students also practice decision-making and problem-solving, with a focus on building communication skills.


The program's online format leverages innovative technologies that ensure meaningful faculty-student interaction. It accommodates the learning styles and schedules of today's busy students—whether those students are starting as freshmen or taking advantage of transferable credits earned at another institution. The program is also available in a traditional, face-to-face format.


Faculty teaching marketing courses bring practical working knowledge into the online learning environment. Like all University of Michigan instructors, they have a passion for education and years of teaching and mentorship experience.

Next steps for freshmen

Next steps for transfer students

Craig Gomolka


Business programs recruiter Craig Gomolka is available to talk about the curriculum, application process, and answer any other questions you have.