The Diverse Fields of Communication

A University of Michigan-Flint Communication degree is diverse. With three emphasis areas from which to choose, you can focus on courses related specifically to the business world, the media industry, or explore human communication for the widest flexibility.

All Communication majors complete core courses focused on developing speaking and writing skills, mastering essential theories of how human communication works, and learning how to evaluate research. All Communication majors also complete our capstone course that focuses on getting you ready for the job hunt through rehearsal interviewing, resume writing, and helping you find the right way to sell yourself to employers.

All Communication students are required to complete an internship. You will gain real world experience to complement your classroom studies. Communication students also have many opportunities to engage with the community. Many of our courses connect students with real world clients, translating theory into actual practice.

What makes the UM-Flint program unique is the individualized attention each student receives from faculty. Students learn how to succeed in classes and how to prepare yourself to be competitive after graduation. The faculty will personally work with you to develop a resume, to select a great internship, and to make sure you are aware of opportunities for involvement on campus. In a recent survey of our alumni, 94% said they would recommend majoring in Communication at UM-Flint to a friend.

93% of employers say your “capacity to think critically, communicate clearly and solve complex problems,” matters on the job. These are exactly the skills a Communication Studies degree helps you develop. Communication skills last a lifetime.

Academic Advising
At UM-Flint, we are proud to have many dedicated advisors who are the experts students can rely upon to help guide their educational journey. Explore all the possible pathways for your future, and find the advisor that is right for you by booking an appointment today.

Career Advising
College of Arts & Sciences can help you define a clear path for your career. For career advising and coaching, please contact Myesha Cannon to schedule your appointment.

Bachelor’s Degrees

Communication Catalog Description
The BA in Communication features a strong set of core courses in communication skills and theories, along with three diverse emphasis areas that allow students to focus on their career of choice. Students further tailor their degree by selecting elective courses and they must elect a second major, minor, or cognate in another discipline. A cognate is 12 credits of courses in another discipline selected in consultation with their faculty mentor.

This degree program offers a Honors track. Learn more.

Each student selects one of three emphasis areas in Communication: Professional Communication, Media Studies, or Speech Communication. Each emphasis area is 12 credit hours.

  • Professional Communication
    Whether you’re interested in working for a small, local non-profit or a large, global corporation, the Professional Communication path will provide you with an understanding of the key fields in which communication professionals often establish their careers. Learn more about the history and theory surrounding organizational communication, advertising, and public relations.
  • Media Studies
    The Media Studies emphasis area at UM-Flint gives students a deep appreciation for how the media works and prepares them to critically analyze the messages we receive every day. Our liberal arts approach to media studies encourages students to be well versed in a broad range of topics within the field. Our approach looks at media messages, the technologies used to produce those messages, and the impact those messages have on individuals and society. By imparting both critical and creative thinking skills, we help students become the individuals sought by today’s employers and communities. Within an ever changing media field, students in this concentration must be able to adapt to what is currently trending and, even more importantly, what will be in demand in the future.
  • Speech Communication
    Students in this emphasis area want a generalist and flexible understanding of the way humans interact with one another. With a focus on relationships, cultural connections and persuasion, Speech Communication is ideally suited for those who want to study how communication can be successful without tying themselves down into a specific career path.


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